How to delete a website from Google Analytics

Are you confused about the new Google Analytics dashboard? Can't figure out how to delete a site from your account? Learn how to remove websites from your Analytics account.

Over a period of time, I created several blogs, small websites and micro sites for business. Many of them were later discontinued since they didn't bring the results I expected or they just finished serving their purpose. Today I had some free time and was doing some house keeping work at my Analytics accounts. I had a lot of expired sites still listed in the account and thought I would get them all moved out of my profile to make it clean and lean.

Well, I was expecting some multi-selection checkboxes where I can pick the sites to delete and click a button. There was none but I thought I can atleast click on the website name and then find a delete button somewhere. That too didn't reach anywhere.

After a bit of reading through the help topics, I figured out what needs to be done to delete websites from Google Analytics account. With all the new changes, they have made it a true enterprise level application, which also means it is now complicated! In the new interface, the website profiles are called "views" and hence you have to look at the "View Settings" to find the link to delete the website from your account.

Steps to delete a website from Analytics

Here are the steps to delete a site profile:
  1. Go to and Sign In.

  2. Click on the "Admin" link on the headerbar towards the top right corner of the control panel

  3. Choose the "account" in the left panel

  4. Choose the web property in the middle panel

  5. Choose your website profile (View) on the right panel

  6. Click on "View Settings" under the view name

  7. Delete website from Google Analytics

  8. Scroll down to the bottom and locate the link "Delete view", on the bottom right corner, which is deliberately placed in a not easily reachable location to avoid accidental deletion of websites from the account.

Hope this article helps you get rid of outdated websites from your Analytics account. Please let me know if you have any feedback or comments. You are welcome to share your own tips on using Google Analytics.

Read Case study: Changing domain name and re branding a popular website

Article by Tony John
Tony John is a professional blogger from India, who started his first Weblog in 1998 at Tony switched to blogging as a passion blended business in the year 2000 and currently operates several popular web properties including,, and many more.

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