Tata Sky Vs Dish TV
Satellite Television service is known as 'Direct To Home' i.e. DTH. This is the facility provided in the place of cable wire facility. There is a direct connection with the satellite; there is no use of cable wires that connect with the distributor. There are several companies that provide the same feature but there are several features that create difference between the different service providers.
Here, in the following paragraphs there is a comparison between DishTV DTH and Tata Sky DTH. Some of the major grounds are given for creating difference that can ease customer to choose the service provider:
1)Cost of Equipment: Cost of Standard Definition Equipment of a DishTV DTH connection comes around Rs.990 plus Rs.1490 for SD Recorder, after payment customer can avail any pack for 1 month. Whereas, in case of Tata Sky customer has to pay Rs.999 or Rs.1399, there is no further installation cost. Tata Sky provides 1 Month Grand Sports pack and 4 showcase movies Free on its pack.
2)Installation Cost: Installation charges for DishTV DTH connection are Rs.200. In case of Tata Sky, charge is Rs.400 which is higher than installation charges of DishTV DTH.
3)Minimum Plan: There are varieties of plans but the minimum plan of DishTV DTH is from Rs.200 (per month) with 208+ Channels and Services whereas Tata Sky's plan starts from Rs.165 (per month) with just 89 Channels and Services. DishTV DTH has introduced a new plan that costs just Rs.99.
4)Long term Plan: DishTV DTH takes Rs.4990 as charges for 12 months which is higher than the charges taken by Tata Sky i.e. Rs.1815 for 12 months. But when the comparison is made between channels provided DishTV DTH becomes economical as it provides 272+9 channels whereas it is just 89 in the case of Tata Sky.
5)High Definition (HD): High Definition box with recording facility is available in both the satellite TVs. Dish TrueHD costs nearly
Rs.2290. Extra installation charges are also to be paid by the customer. With the HD connection customer gets free HD pack for 1 month. Whereas Tata Sky HD+ gives many facilities to the customer. For example, in case if the person is busy in some other work he/she can replay the program, can pause, and even record it for future. For facilities that Tata Sky provides, it charges Rs.3990/- .
6)Unique Selling Points: Unique Selling Points (Preposition) are the strong features that are inbuilt in the product that makes the product different from other. USP of both the service provider are given as follows:
What makes the difference?
DishTV DTH: USP of the DishTV DTH's product and services can be described as follows:
a) They provide a cheap monthly plan in comparison to other service providers.
b) All Doordarshan channels available in its pack.
c) DishTV DTH is the first company to bring DTH to India.
d) Maximum number of HD channels are provided by DishTV DTH.
e) Payment services like traffic Updates and links with ICICI bank provide convenience to the customer.
f) Mobile STB service is given for Cars/Vans.
Tata Sky DTH: USP of the Tata Sky DTH's product and services can be described as follows:
a) Tata Sky DTH provides Active Darshan facility for the religious people.
b) Active Games facility is given by Tata Sky DTH for kids and youngsters. It also has facility to provide information about the festival stories.
c) It not only considers religion, games, fun but it also focus on the education.For this Tata Sky DTH provides topper channel for the students who are in between 9th to 12th standard.
d) For better services it has a tie up SKY Network, who is the global leader.
e) Tata Sky DTH provides latest technological applications related to iPhone/iPad.
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