It is natural that if your website or blog is displayed to web surfers in the search engine results for a particular keyword they search on search engines then there is more chance of the user clicking it and visiting your site. This helps the webmaster/blogger in getting more traffic to your website/blog. Hence it is extremely important for the webmasters and bloggers to optimize their blogs and websites.
Generally web pages can be optimized by two ways- using on page optimization and off page optimization techniques. On page optimization techniques include having proper keyword density in your content, making your content grammatically error free, using Alt tags for images so that they can rank better in search engines and many more. The most important thing is that the content should be unique and original work of the author. This plays a very important role in ranking of a web page. Off page optimization techniques include increasing no. of backlinks ( links from other blogs and websites which link to your web page), submitting your blog/websites sitemap and getting shares from your visitors on social networking sites and so on. All these factors help in improving search engine ranking of a webpage.
Read below articles and resources to get more information, tips and tricks for improving Search engine optimization of your blog/website.