The best tools for measuring audience and traffic on your website


If you are wondering how to measure the traffic on your website then you have come to the right place. Here we present the best tools to measure traffic on your websites, which will help you to view and maintain all stats related to your audience.

The traffic/audience measurement tools are the solutions that generate traffic statistics of a website. The data collected by these tools are very important and can truly understand the behavior of audience of a website. It also allows the webmaster to make key decisions with tangible elements and enables planning a graphical overhaul to increase the number of page views and creating a mobile version by looking at the traffic generated by smartphones, etc.

Here are some of the best tools for measuring traffic and audience statistics for your website



Google Analytics


Google Analytics
It is certainly the best known solution in the market. After the acquisition of Urchin, Google Analytics aims to provide a complete solution for measuring, tracking and accessing traffic statistics to all Webmasters. Widely used around the world, it has the merit of being very simple to install and very effective to use. The interface is simple and intelligible, while allowing advanced features for those who wish to use them.

It not only provides access to statistical "base" (number of visitors, number of page views, etc), but provides access to a number of advanced features such as tracking campaigns (display, emailing, etc.), creating filters to exclude certain population statistics, creating advanced segments and much more.

Pros:

It is a free tool
Advanced features
Tracking e-commerce
Constantly evolving tool
Ease of integration
No advertising imposed

Cons:

No real support
Data sharing with Google
Very popular solution, and therefore largely blocked by the ADP type extensions

Price: Free

Yahoo! Web Analytics


Yahoo! Web Analytics
This solution of audience measurement of Yahoo! is very less known. This is related to the market that is made confidential by Yahoo!. Indeed, the tool in question is accessible only to selected and handpicked partners and advertisers by Yahoo! Advertising Account Manager.

Yahoo! Web Analytics is clearly the most comprehensive free market solution, far ahead of Google Analytics. Although, its interface is a little outdated as compared to Web 2.0, the functional aspects are not less impressive. Combining precision and flexibility, it is a solution that will develop its full potential especially for commercial websites providing a detailed analysis of the ROI of different traffic sources.

Pros:

Free
Many advanced features
Flexibility
Real-time statistics
Some features are a great time saver
Demographics (declarative, based on the Yahoo! network sites)

Cons:

Somewhat austere interface
Obtaining an account is complicated

Piwik


Piwik
Formerly known as phpMyVisites, Piwik aims to be a free alternative to Google Analytics. Unlike Google's solution, Piwik is a tool to accommodate oneself. It therefore requires maintenance during updates and connects to a MySQL database to run.

From the point of view of functionality, Piwik is a solid alternative to Google Analytics, and has no problems to meet the needs of the greatest number of users who would like to have the most advanced tool possible.

It must be noted that the spectrum features of Piwik are limited. However, this is a good solution for a main board site and a good alternative for any site that would like to have two sources of statistics to compare (eg Google Analytics and Piwik). The interface is very user friendly and contains a stream of widgets to display the data.

Pros:

Free solution
Constantly evolving tool
Ease of integration
You remain in control of data
No advertising imposed

Cons:

No real support (community forums only)
Lack of advanced features

Clicky


Clicky
Clicky is an audience measurement solution that provides a clear, fast and efficient interface. In the line of Google Analytics, it can be installed and used without any special knowledge, while offering a number of advanced features. Among other key features, Clicky can have real-time statistics to isolate information of every visitor to a website or provide details of the interaction with elements (file downloads statistics, viewing videos, etc).

Clicky is a solution that will suit all websites except those sites which get more than 500,000 page views per day.

Pros:

Very fast AJAX interface
Impressive array of features
Real-time statistics
Mobile interface available
Very attractive price
Very flexible solution

Cons:

No tracking e-commerce
Unsuitable for high traffic sites (over 1 million page views per day)

Price: from $ 39.99 per year for 10,000 page views per day

Woopra


Woopra
Woopra is a very different solution than what is normally available on the market. This tool is firmly focused around real-time statistics. Woopra offers a range of features, very similar to other solutions in the market, but also allows the visualization - classic - statistics, data visualization in real time.

Specifically, once installed, statistics are available in the form of "rain" information. Every newcomer to the site is isolated with its specifications (Browser, Operating System, seeds, etc), which allows to identify trends in real time. E-commerce sites can identify a massive influx of visitors from Facebook after a post on the popular social network.

If the real time stats brings real added value to the figures, then the volume of traffic involved are significant for these figures to be relevant. A "real time" statistical analysis of a site with only 300 visits per day has little meaning. However, a live traffic analysis of an e-commerce site generating hundreds of thousands of visitors a day can help to make the key decisions, especially during critical periods.

Pros:

Very innovative concept
Real-time statistics
Wide range of features

Cons:

No tracking e-commerce
Retention time limited data
Unsuitable for low traffic sites

Price: from $ 5 per month (100,000 page views per month)



Mint


Mint
Mint is a solution that is not in the superfluous. It is a tool to accommodate oneself (like Piwik), which requires very little configuration to be functional. Once installed, Mint provides access to a limited amount of information: page views, visitors, traffic sources, keywords used, and that's all about it. It is possible to extend the functionality of the tool by installing plugins, but the feature set is still limited.

This solution is suitable for all those who wish to obtain additional data to compare with a main tool (eg: Google Analytics vs Mint) or for webmasters who wish to have a simple tool to measure audience.

Pros:

Very simple solution
Price is very cheap

Cons:

Poor solution features
English interface only

Price: Perpetual license $ 30 per site

Advanced Web Stats


Advanced Web Stats
Advanced Web Stats is a solution different from others in that it reverses the mechanics of data collection. Specifically, the vast majority of solutions on the market use a javascript tracking to generate statistics. Advanced Web Stats has opted to skip "under the hood" based on logs of web server logs that are enriched by a tracker javascript house. Thus, the statistics issued by Advanced Web Stats seem to be more reliable.

The implementation of the solution is a tedious process, but once in place, it allows access to a range of very interesting data. The solution is very flexible, it is possible to segment the data and cross at will, all in a very fast and intuitive interface (data is stored locally). Many advanced features are waiting for you, including goals, tracking e-commerce, data segmentation, tracking campaigns etc.

Pros:

Wide range of features
Innovative concept
You remain in control of your data
Very flexible solutions
Tracking e-commerce

Cons:

Analysis of important logs (high traffic) may require some power machine
A high traffic site will require significant disk space

Price: from $ 395 (available in free version)

AT Internet


AT Internet
Formerly known as the Xiti, AT Internet is positioned as the leader in measuring professional audience in some countries. Well known for its free solution that has had great success in the late 90s and early 2000s, AT Internet has acquired some expertise that allows it today to propose a solution for robust audience measurement, adapted to all businesses - e-commerce, tour operators and other business websites find AT Internet a perfectly adapted solution.

Pros:

A very important functional spectrum
Universally recognized solution

estat


estat
Just as AT Internet, estat is also a tool made famous by its free solution that was a hit in the late 90s when Google Analytics did not yet exist. Having acquired a reputation and expertise in some audience measurement, estat merged with Mediametrie in 2003 to become the "Web arm" of the famous firm of audience measurement.

Nowadays, estat offers an interesting range of functionality for sites wishing to invest in a solution of robust audience measurement. All key features that one would expect are waiting for you: e-commerce tracking, tracking of audio / video streams, and much more.

Pros:

Known and recognized solution
Wide range of advanced features

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