The moment a new device or appliance is announced by its manufacturer, the prospective buyer of these devices or appliances, the reviewers and the bloggers start searching for these items on the search engines of internet or explore the stores selling these items. Here I am going to describe about the latest smartphone from Micromax which is released in India for sale on February 14, 2013. The name of the smartphone is Micromax A116 Canvas HD. This is a budget phone with modern features like Android 4.1 Jelly Bean OS, a quad core processor, an 8 MP primary camera and a 5 inch IPS display screen. The most interesting news about this smartphone is that within minutes of is release all the available stocks with the online seller SnapDeal with which the Micromax has a tie up for its sale, were sold out. The Micromax had very thoughtfully timed the release of A116 Canvas HD on Valentine's Day. It is quite possible that many people might have bought this device as Valentine's Day gift and hence the last minute buying spree. Micromax has partnered with the online shop SnapDeal to sell its model A116 Canvas HD online. There was no official announcement whether the product will be available immediately at the physical stores of the Micromax spread across various cities of India. It was also not known whether the smartphone will be available at other online retail shops. Let us discuss this product in detail.
About Micromax, the company
Micromax is said to be the world's 12th largest handset manufacturers according to Global Handset Vendor Market share report from Strategy Analytics. Innovation and design have been the key areas along with the price strategy that has been kept in the forefront by this manufacturer of handsets. The company has made its presence felt in 14 locations across the world including Hong Kong, Bangladesh, Nepal, Sri-Lanka, Maldives, UAE, Kingdom of Saudi Arabia, Kuwait, Qatar, Oman, Afghanistan and Brazil. The company stresses the point that it understands the pulse of the consumer. So, the company invests in strengthening the product portfolio through research and development along with innovative marketing strategies that includes making the products available to the consumers at affordable prices. The manufacturer of handsets, Micromax has over 60 models to its credit.
Quad core processor and Android 4.1.2 Jelly Bean OS & memory of Micromax A116
Micromax A116 Canvas HD runs on Android 4.1.2 (Jelly Bean). Google's 4.1.2 Jelly Bean is among the latest and the most popular of the operating systems used in the high end smartphones in the world. The performance of the operating system is just incredible. One can experience and enjoy the multimedia technology with this Google's prized OS. Micromax A116 Canvas HD is empowered by MediaTek's MT6589 1.2 GHz quad core processor which makes this device a deal at a price of Rs.13990 quoted by the manufacturer's sales partner SnapDeal. The user can feel at ease by the use of Android's capability that enables faster and more intuitive text input with facility of spell check. One can download and enjoy one's favourite applications from the preloaded Google play store. The performance of this device is enhanced by 1 GB DDR2 RAM. The power is enough to enjoy seamless multi-tasking and gaming experience. Micromax A116 also has 4 GB onboard memory as in-built storage capacity. The superior graphics of A116 Canvas HD will make every image appear look so fantastic and stunning. The memory can be extended up to 32 GB using the micro SD card.
5 inch HD IPS display of Micromax A116
The 5 inches (12.7 cm) HD IPS display screen is superb. The display offers fantastic screen resolution of 1280 x 720 pixels with a colour depth of 16.7 million colours. IPS technology enables the pixel density up to 294ppi. Colours come alive on this small device held in the palm of your hand and become a true source of your entertainment any time and anywhere you feel like to enjoy.
8 MP primary camera at rear and 2 MP front camera for video calling
Micromax A116 Canvas HD smartphone comes with a 8 MP resolution primary camera at the rear. This helps the smartphone user to capture realistic images to relive the every moment so captured. The features like LED flash, 4x zoom, and auto focus of the camera enhance the image quality with quite stunning effects. Even while shooting at night, the images can be captured easily. Use the multiple camera settings of the phone including night shots. The secondary camera of 2MP resolution is fixed at the front of this device which enables chatting and video calling like it was never done before. The user can shoot up to 40 images on the go by freeze frame technology. So, become creative and shoot the videos with this camera.
Also See: Top new low budget Android KitKat smartphones launched in India
Media and Connectivity features of new Micromax A116
Wherever you are and whenever you feel like use the connectivity features of the Micromax A116 Canvas HD to connect to the wonderful world of internet through Wi-Fi and superior 3G connectivity with speeds up to 21 MPbs. Transfer and share your files with friends with USB 2.0 connectivity feature. Get your pre-loaded apps free with the Micromax Canvas HD. There are free apps at MiZone of Micromax. Get anything from jokes to astrology and enjoy. There are preinstalled Facebook apps to share your photos and chat or connect with your friends. Enjoy playing games, watching trailers, cartoons, video clips and also live TV. Feel at ease playing HD quality videos on your smartphone A116. There is an internal storage of 4 GB, which can be expanded to 32 GB by using a micro SD card. Micromax A116 gives videos support to file formats like MP4/ WMV/ H.263/ H.264 and audio support formats like MP3/AAC//WMA/WAV.
Battery support in Micromax A116
Micromax A116 Canvas HD supports Li-Ion 2000 mAh battery according to specifications given on the official website page of Micromax at http://www.micromaxinfo.com/mobiles/smartphones/canvas/A116-canvas-HD. The reviews at certain websites, however, state that the battery support is with Li-Ion 2100 mAh. The battery supports 5 hours of talk time and 174 hours of standby time.
Price, warranty and availability in India
Micromax has tied up with the online shop SnapDeal to sell A116 Canvas HD online. According to Micromax, the phone will be currently sold exclusively online with a delivery time of 5-7 working days starting February 14, 2013. Even when the customers try to book the A116 HD online at official website of Micromax and click 'book now', they will be taken to another window where they have to click once again on 'book Canvas HD now' and they will be taken to a page http://www.snapdeal.com/micromax/product?mobileId=69&mobileSubCategory=16 of SnapDeal website. At this SnapDeal page, the price of A116 Canvas HD is shown as Rs.13,990 as against the original price of Rs.17999. At present, the SnapDeal website displays a message that the first lot of orders are sold out and the buyers might book new lot which will be supplied in 20 days. Originally, the approximate price of the smartphone was announced $280 at the time of the announcement of the smartphone last month. Micromax A116 might be made available at all leading mobile stores like the Mobile Store, Croma, Spice, eZone, Vijay Sales, Planet M, Sangeetha, Hypercity, Reliance Digital, Easy Day, Poorvika, UniverCell etc. You can also find the store of your choice from the store locator at http://www.micromaxinfo.com/store-locator.aspx . The smartphone comes with a manufacturer's warranty of one year. The budget phone at this price and features will attract many price-sensitive buyers in India, not everyone can afford a high-end smartphone.
What is in the box?
The package contains the Micromax A116 Canvas HD handset, USB cable, charger, battery, handfree, warranty guide and user guide.
Detailed specifications of Micromax A116 Canvas HD
Disclaimer: The specifications as given in the official website of Micromax www.micromaxinfo.com
The way the sales picked up immediately after the release and the initial stocks were sold out within 15 minutes as per reports in the media, the Micromax A116 Canvas HD is all set to perform excellently in the smartphone market. It is likely to affect the sales of its close competitor Karbonn S1 Titanium which is priced at Rs.10990. The buyers might be ready to pay Rs.3000 more for its 8 MP camera, 5 inches IPS screen and 2000 mAh strong battery.