Check how your website appears in AdWords Placement tool

Are you using Google AdSense to monetize your blogs? Learn how your blog and the custom AdSense channels appear to the AdWords publishers.

If you are an AdSense publisher, it is important to make your website visible to AdWords advertisers so that you will get targeted advertisers and get higher revenue. Creating custom channels and enabling targeted ads is one of the best ways to encourage targeted ads. It is important to use a proper description for your custom channel so that advertisers will be impressed and choose your website for advertising.

How to check how your website appears to AdWords advertisers

AdWords users use Google Placement tool to search and find websites to show their Ads. You can use the exact same tool to find how your website and custom channels appear to advertisers.

You need an AdWords account to use the Placement Tool. Don't worry, you don't need to spend any money to get an AdWords account. Just create an account with Google AdWords and you are ready to go.

Steps to check your site's placement in Google AdWords:

1. Login to Google AdWords.

2. Click on the menu "Tools And Analysis"

3. Select the option "Placement Tool"

4. Type the name of your site/blog in the "Word/Phrase" textbox and click the "Search" button

5. You will see your site name and also all custom placements listed below.

AdWords Placement Tool

6. Click on the down arrow next to the placement name and see how it appears to the advertisers.

7. In case of custom channel placement, you can see the description you have used for your custom channel.

Custom description in AdWords Placement

Make sure the description used for your custom channel actually matches the placement of your ad in the site, otherwise it could be considered as a violation of AdSense policies. Also, check the default URL listed in the placement details and make sure the default page is the ideal place where advertisers will find the best out of your website. Unfortunately, you cannot change the default url listed there but you can improve the content and placement in the default url to impress the potential advertisers.

Read how to get placement targeted ads for your blog.

Article by Tony John
Tony John is a professional blogger from India, who started his first Weblog in 1998 at Tony switched to blogging as a passion blended business in the year 2000 and currently operates several popular web properties including,, and many more.

Follow Tony John or read 702 articles authored by Tony John

Related Articles

More articles: Google Adwords Google Adwords


Author: Lakshmi Satish Kumar06 Jan 2013 Member Level: Gold   Points : 2

I think this is an important piece of information for those who have active website. Tony Sir, is this method only applicable or valid to the owners of the website or blog, or can it be used by participant authors in the website like or ISC etc. ?

Author: Tony John06 Jan 2013 Member Level: Gold   Points : 2


Unfortunately, this approach will not work for the revenue sharing sites. It can be used only those who have their own blogs or websites. AdSense/AdWords placement targeting will not work on Techulator for members.

  • Do not include your name, "with regards" etc in the comment. Write detailed comment, relevant to the topic.
  • No HTML formatting and links to other web sites are allowed.
  • This is a strictly moderated site. Absolutely no spam allowed.
  • Name: