How to get placement targeted AdSense Ads for your blog

Placement targeted Ads have the potential to get higher CPC and higher revenue for AdSense publishers. In this short article, I will explain how to get placement targeted Ads for your blog.

As an AdSense publisher, you can make revenue by using AdSense Ads in your websites. In most cases, you will get paid when someone click on your AdSense Ads. How much you get per click depends on a single factor - how much the advertiser pay for that click. But how much the advertiser pay per click depends on several factors including the competition in the niche, the nature of the product they are advertising, the competition to get advertised on your site and so on.

One of the best ways to get higher rates per click and so higher revenue from your Ads is to increase competition among advertisers to advertise on your site. If there are multiple advertisers bidding to get their Ads on your website, the bid will go up and you would get higher revenue per click.

Placement targeting

There are several ways for AdWords advertisers to search for sites and use targeted advertising. One of the most effective way is, placement targeting, which means, advertisers will search for specific ad placements and target their ads on those placements.

Let us go through some of the ways you can increase your chances of getting more placement targeted ads to your site.

Enable your site for placement targeted Ads

Creating custom channels and enabling targetable ad placement for your AdSense custom channels is the best way to get your website listed to potential advertisers. Even though AdSense publisher websites will appear to advertisers when they search for keywords, you have much higher chances of showing up in the search results if you use targetable custom channels. If you are using Google AdSense to monetize your blog, don't forget to use custom channels and enable Placement Targeting.

To make a custom channel targetable for advertisers, all you have to do is, check the checkbox "Show this custom channel to advertisers as a targetable ad placement" in your custom channel definition and provide some basic details like ad location, description etc.

Enable Placement Targeted Ads

To learn more about creating targetable custom channels, read this.

Provide an impressive description about your ad placement

When advertisers search and find your targetable ad placements, they will look at the description before choosing to target their ads on it. Remember to write a good description, written in a professional manner to impress the potential customers. Mention the advantages of advertising in your website. Take help from a marketing person to prepare a good, marketable description.

AdSense description
Here is a sample description I used, but this is definitely not the best example. You can write a much better and impressive description for your ad placements. I am yet to follow my own advises!

Avoid giving any false information or wrong promises like "this ad will be displayed only in the middle of the home page". If you provide wrong information about your placement, it will be considered as violation of AdSense policies and you may be at the risk of disabling AdSense account or disabling AdServing in your site, which happened to me once.

Use multiple, targetable custom channels

If you have many sections or categories in your website, try to create multiple custom channels. Use separate ad unit for each section in your website and make each of them targetable. Use a relevant description for each channel and mention where it will be appearing in your website.

Advertisers search for placements/sites by keywords and by having multiple channels with different description and keywords, you can significantly improve your chances of getting listed in many search results for AdWords ad placement search.

Remember to include the keywords in your placement description as well as the field "Ads appear on:". Using proper keywords will help your placement appear in more search results and also will catch the attention of advertisers, which will increase your chances of getting more placement targeted ads.

Did I miss any other tips to improve chances of getting more placement targeted ads for your site? Please let me know by posting your comments below and I will include them in this article.

Read how your site appears to AdWords advertisers.

Article by Tony John
Tony John is a professional blogger from India, who started his first Weblog in 1998 at Tony switched to blogging as a passion blended business in the year 2000 and currently operates several popular web properties including,, and many more.

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Guest Author: Soumitra07 Apr 2013

Thanks for the stuff.

One question :- If I create custom channels , will my earning chances reduce & it limits the exposure ?

Author: Tony John07 Apr 2013 Member Level: Gold   Points : 0


Creating custom channels is a good way to track earnings and also attract placement targeted ads in various sections of your site. It will not reduce your earnings in any ways.

Guest Author: Juan María Solare22 Dec 2013

Well done Tony. I didn't know about this feature! I made my first custom channel just minutes ago. I hope my revenue gets larger now ...

Guest Author: David Jennings19 Nov 2015

How do you create a category that is City related? So is it possible if you create city landing pages?

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