Common URL shortners | Benefits and Features

The popularity of URL shortners is increasing day by day. Most of the affiliate marketers use such services. This post explains in detail the features and benefits of URL shortners. It also lists the limitations or disadvantages of such services.

URL shortening services have evolved with time. There are hundreds of url shortners available today each claiming to be the best. is one of the most simple and innovative websites that allows the users to shorten link url in seconds. The website is completely free to use and the best thing is that the links are hosted on its own platform. This post revolves around the importance of url shortners in shrinking the long urls so as to increase its reach and acceptance.

Common URL shortners and their features

The most common url shortner is It is popular because of a number of reasons. Firstly, it allows users to analyze the location of clicks. It means that you can know about the location of people clicking on the shortened urls. This is very beneficial especially for affiliate marketers. They can check the popularity of the url in different countries and then modify the campaign accordingly. Another useful feature in is that it allows you to add feed posts to different twitter accounts with single click. This is useful of you are promoting some offers or services on Twitter. Just like there are other shortners as well that come with various innovative features. Most of the url shortening services now come with customization options. It allows you to change the short url as per your convenience. You can modify the url to add certain keywords too.

Benefits of URL shortners

The most important thing about these websites is that make the long urls small. Small urls are easy to remember and share. One can understand it from the point of view of domains. We all know that internet marketers are ready to spend thousands of dollars on small dollars. The primary reason is that such domains are easy to remember and thus one can promote them easily. This also applies to a url too. A short url can be shared on forums and other websites easily. The influence of such a url is always greater than that of a long url. These services are very useful for affiliate marketers. Instead of posting long affiliate links, they can post small urls. This results in better conversion and thus higher earnings. Most of the url shotners also have an earning program. Such a program allows the users to earn money for every click received on the shortened url. There are people making good passive money with such programs.

Cons of URL shortners

From SEO point of view, the use of shortened url is not good. It is because the small urls do not contain any keywords. They are generally made with random words and letters and thus will affect the rankings badly. It is advised to avoid short urls if you are using the url in an article targeting particular keywords. Some people also believe that these urls do not look professional. Moreover, the earning through the short urls is very less and is not worth it if you are doing well with direct advertisements.


Author: Muneer09 Nov 2012 Member Level: Silver   Points : 0


This article is so informative. Did you mean url(uniform resource locator)?



Author: Vilas10 Nov 2012 Member Level: Gold   Points : 3

Limitations or disadvantages of URL shorter services :- As per me URL shortening is a only fun and not add value to main website. Because it hide the real name/url of website and lost search engine benefits. With new technology innovations "URL shorter services" born but not have such great value for SEO experts. Hope in future more options are available to work with URL shorter services.

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