Hootsuite Social Media Management System
This article is about Hootsuite. Read on to learn how it works and how it helps you manage your business, and marketing and promotional campaigns successfully.
The need for a management system
Internet marketing has become an integral part of marketing strategies adopted by businesses that exist outside the realm of the internet. It has become one of the most powerful tools for companies that want to expand their business and make their presence felt on the web. Marketing and publicizing their business has been immensely simplified by the numerous social media websites and social networking websites that are available now.
With millions of online users at any given time, social networking websites have tremendous potential to prove to be a major market for every kind of publicity and promotion for websites and businesses. There is a downside to this as well; the huge number of social networking websites and social media websites can actually become overwhelming, making managing of marketing and promotional campaigns highly complex and unbelievably complicated task.
Ryan Holmes founded Hootsuite in 2008, to counter the large scale of complexities involved in carrying effective business promotion needs using all the available media. Today it has over 3 million users all over the world and a cache of more than 800 million messages having been sent to various social networking and social media websites across the globe.What is Hootsuite?
Hootsuite is an exceptionally effective and well built social media marketing management system designed to help businesses with their brand management and promotion of companies operating from the internet and conventional businesses as well.
The website ia designed as a dashboard that can feature various connections to websites and management procedures that make it the most preferred social media marketing platform available today. Hootsuite provides integration to major social networking websites like Facebook, myspace, twitter, Linkedin, foursquare, Google+ and a number of other known sites. Many websites are available to business owners as additional plug-ins that needs to be integrated from the Hootsuite Application directory. It also provides a simple and easy to use platform for companies and businesses to manage their social media campaign. Apart from this it makes available various kinds of applications for tracking and monitoring business campaigns; ensuring a good return over investment from the social media campaigns. Some of the best programmed and accurate measuring applications are integrated into the system that in reality are supports for business establishments to help assess their marketing needs and accurately determine progress of the projects.How did it begin?
It all began in 2008, when Ryan Holmes the brain behind Hootsuite then working at a digital services agency named Invoke Media realized the pressing need for an application that could help him manage all his social media marketing campaigns and allow him to ably track the growth of his marketing and promotional campaigns in an effective and intuitive manner. After a thorough market research and extensive study on the market requirements he realized that such a thing did not exist. It was then that Ryan Holmes along with his friends David Tedman, Dario Meli, and members from his team at Invoke Media decided to develop a web platform of their own that could effortlessly manage and handle each one of the social media and social networking websites and at the same time support the social promotion campaigns. The product that Holmes and his team developed was finally able to manage and organize the numerous social media websites and adroitly provide precise information of the marketing campaigns. They launched the first iteration of their social networking and social media management system in the form of a twitter dashboard on November 28 that year and named it BrightKit.
Subsequent market surveys carried out by Holmes showed that there were countess other companies and websites that faced the same problem with their marketing campaigns as they initially did. Holmes decided to launch the product as a website and make it available to others on the net so they could benefit from it too. His venture was met with a great reception from the web community and was credited for its clean and easily navigable dashboard and exceptionally unique publishing capabilities.
It was later; in February 2009 that Holmes decide to revamp the whole platform, and giving his website a name. It was decided that the name would be decided via a contest. The contest was a rocking success with over a million users of the original platform submitting their suggestions. Finally, "Hootsuite" was selected as the winning idea. The winning entry came from Matt Nathan, who derived the name from the owl in the logo Owly.
Holmes went on to expand Hootsuite further by including Facebook and linkedIn; which proved to be wise move as it helped in driving additional traffic to Hootsuite. Hootsuite went on to become an independent company and received approximately $ 1.9 million from numerous investors like Geoff Entress, Blumberg Capital and Hearst Interactive Media.Brand management
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So you see it is a very useful process as it keeps you fully informed making the process of quick decision making quite simplified.Uses of the package
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• Measuring the exact social media ROI
For every official responsible for the company's marketing strategies, it is becomes essential to measure and track the social media presence and campaigns. To make this easier for you Hootsuite provide its clients with the best in the industry metrics and deep insights about your company or brand that is up till now unavailable on any other competitive platform. Its joint effort with Google analytics provide you the best campaign management and goal tracking capabilities that have been praised by critics all over the world. The pro accounts provide you with much more detailed information of the daily campaigns. They also provide you information and statistics of the shortened links and a complete report of how your marketing campaigns are doing in the market.Conclusion
The age old days of the tabbed interface of the media marketing personals have long gone and now it is time for the marketing professional to adapt to the more intelligent application of marketing procedures. Hootsuite with its large bundle of applications has emerged to be the modern weapon of marketing. So stop using the social networks on multiple tabs and sign up for Hootsuite at its official website and manage your business like a pro. One that can be ascertained is that you will not be disappointed.
Follow
Definitely a detailed review of Hootsuite. I use Hootsuite when I have to promote my site on different social media sites at once. It saves lots of time and effort. For Internet Marketer and Blogger type person, it is a must have app. Many thanks to Ryan Holmes for creating Hootsuite.