Internet Marketing using Free online advertising

This article offers advice to newbie on incentive free traffic sites and free ways to advertise online.

If you want to make money from your online business you will need an amazing marketing plan. One of the greatest questions of starting out with an internet business is which strategy and tool to choose for online advertising. The trouble is that in our day and age of choices, there are too many choices of tools available; some of them cost money and some of them are free. So which of these kinds is more successful in hefting your returns?

There is contention between advocates of paid sites and those that believe that free sites such as those used for link building, traffic exchanges and even social networking sites can boost sales overnight. While free sites require you to devote a lot of time in your site promotion, paid websites don't. However, paid advertising, while saving time, may not be affordable for everyone. Both methods have their pros and cons. The trick is therefore to first decide what your goals are, whether long term or short term. Then you will need to choose a method of marketing, and stick with that plan.

The advantages and disadvantages of free advertising

If you are looking for long-term benefits, free marketing will be good for you. Here are some of the pros and cons of not paying for advertising.

1. Free advertising will bring you 100 % profits from your marketing. Of course, this will not happen overnight. If you keep in mind that free marketing via traffic exchanges, link building sites, forums, emails and social networks will take time, and that you need to be patient with it, you will be able to build places of trust with your clients and long-term relationships that will be beneficial.
2. Free advertising through a traffic exchange will involve you having to build your credits by visiting other sites on the exchange in order to have your own site shown throughout the network. However this is a slow process, as you will have to usually clock an advertisement and then wait for a specific number of seconds before you can click on another one. A response rate of one percent is considered good, while a well-planned paid ad campaign can give you 5 to 10% response rates. This is not a good tool for those who are too aware that their time is money. However, if you have the patience and the time, this will pay off in the long run.
3. On forums, you can place your ad on your signature each time you ask a question or answer one asked by another user, and in this way you increase visibility. It can take time to build credibility, however the benefits of establishing yourself at the forum is great in the long run.
4. Social networking sites offer a space for free advertising, as long as you are not pushy. You can build and nurture relationships with your potential customers on sites like Twitter and Facebook, and in the long run this makes for a loyal client base. It is, again, a slow process, but with good returns.
5. Link building sites can help, however it is important that you post your links on sites with good ranks for greater visibility. Low-ranking sites may appear like spam, and will not be able to sustain traffic to your website.


While paid advertising offers quicker returns, it is expensive. Free advertising on the other hand needs patience, but if sustained, can give great returns on your online business without costing anything. It's up to you to decide your needs and goals and choose a marketing method accordingly.

Article by Juana
Juana is a freelance writer publishing with Constant Content and sister sites of Techulator. She writes on a variety of subjects that interest her. She is a voracious reader and that helps her keep abreast with the latest in technology. She holds a Bachelor of Arts degree in Eng. Lit, is a mom, a wife, a homemaker and a qualified teacher.

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