Creating Twitter profile for businesses

In this article, I will explain how to create a Twitter account for your business and features and advantages of having a Twitter account. Also here I explained how to claim your username in Twitter if it is not available in it.

What is Twitter?

Twitter-Informative Network:

Twitter is a powerful & informative network and it is like a micro blogging Social Networking website. Twitter is one of the top most visited, searched social networking sites. Twitter allows you to broadcast your information by 140 characteristics tweets. The biggest advantage in using Twitter is that it is easy to use and free to create an account in it and it is one of the most popular social network sites. You need not to pay any fees to create your brand name and to broadcast your tweet(But you need money to promote your twitter account/tweets.

Features of Twitter:

  • You can share your tweets free of cost.

  • You can promote your brand name/tweets.

  • Send direct message to people/brand whom you like.

  • Follow (get updates) from a brand/person easily Share your tweets on the go(Android apps/iPhone/SMS)

twitter-business account

Twitter For Business:

Starting a Twitter account in your business name helps you to promote your business to the people. To promote your business you need to mention your Twitter business page address in your blog, business cards, banners, other social networking sites like Facebook, Linkedin, Youtube etc.

Start Advertising:


Twitter allows you to promote your business by creating the advertisement in it. By paying money to the Twitter network, you can create a advertisement to promote your accounts, tweets and brands. It also allows you to enhance your profile page.

Twitter on your hand:

Twitter is giving many option to view and broadcast your tweets on the go and for using that options, the user needs any Mobile. Twitter also provides many interesting apps for Apple's iPhones, Android, Blackberry and Windows mobile. If you don't have any of the above mentioned mobile you can make tweet alerts for your mobile and broadcast your tweet by sending SMS to the Twitter. But you will be charged by your network provider for sending SMS to the Twitter network.

Widget & Apps on twitter:

Twitter providing many apps and widget for their users. You can control & post your tweets by using the apps available on the twitter. For example you can access this in Google, Feedburner, Linkedin, Facebook and in many social networks and sites.
There are many fun and fantastic apps available to post/feed your blog posts and the other social network status in the Twitter. For this you need to give permission to that apps to access your account. Twitter widget helps you to create a widget for your site/blog and if we keep the widget (Follow/retweet) button in blog/site your business will promoted easily.

Brand names & Verified accounts on Twitter:


To start a business we need to start a brand name in Twitter so we can mention that name in blog/business card/other social network sites. If your brand name available in it then only you can start your business name in Twitter. This Social Networking also provides verified certificate to your brand/business page on twitter. You will get a blue verified badge on their Twitter profile is a verified account. This blue verified badge helps users to discover high-quality sources. Getting verified badge help you to create trust and hope in you to users on your business.

But Twitter only provides verified badge to the following types of accounts (music, acting, fashion, government, politics, religion, journalism, media, advertising, business, and others). If your profile meet the above mentioned criteria you have to wait to get the twitter verified badge. Because currently there is no request option in it to get the verified badges.

Your Brand/Business name not available on twitter?

If your business brand-name not available on Twitter you are not able to start that name in it. But there is an option for that, Twitter providing option to claim that page address and also you need trademark to claim that page. (not a BMW company account) (not a Cannon company account)

How to claim Business Name in Twitter?

For Example your business is related to the educational type that you have to register that name under class 35 trademark. After registering trademark you have to report to Twitter for trademark issue by mentioning every thing about your business and trademark.

Then the network investigates only trademark issues and if you have any doubt regarding trademark issues reed the trademark policy of the Twitter.


After reporting this trademark issue you will get that name as soon as possible. If that case is complex it will take little bit extra time to claim that page.

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Author: avinash pandey18 Nov 2012 Member Level: Silver   Points : 5

Today in this world one addiction that most of the teenagers and the individuals belonging to the age group 18 to 30 have is related to social networking.Social networking sites enables us to interact with our loved ones and also our close friends.Twitter although is a social networking site but along with that it is much more than that.This is platform from where people acquire all the knowledge regarding the latest happening in the world.At the same time you can also get all the information related to your friend and families by following them.Apart from being an individual platform you can also utilize it for promoting your businesses or your sites and blogs.

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