So What is Guest Post Blogging?
Guest post blogging has been around for some time. It simply entails a blogger writing an article and arranging for it to be published on somebody else's appropriate blog/website (herein we'll just say blog). So why would somebody write a guest post for free? Well the usual reason is that the guest post will contain 1 or more links that the writer inserts. These links are beneficial for the writer in terms of traffic from clickthroughs once the post goes live and also the SEO benefit (link juice) from the post. It's not compulsory to include links; the writer may just want to provide a guest post, that's fine too.
Image Credits: niemaodpwiedzi
If managed correctly guest post blogging is a win:win for both the blogger and the blog. There are however lots of considerations for a guest post, this article explores the do's and dont's. Read more on how to accept guest posts without affecting the ranking of your site.
1) Post to great websites
It's always a great idea to post to high authority websites. Seek to post to sites with a PR of 2 or higher and a domain authority of 30 or more. Sites with these SEO criteria are likely to create great link juice from the post which will be beneficial both for traffic and SEO purposes. Always checkout a site before you post, look for factors such as ease of use, social media engagement (Facebook, Twitter, Google+, etc), user interaction, number of posts per month, quality of posts being added, etc
2) Create great link-worthy content
This subject is a post in its own right, never mind just one point! Always seek to:
•Write for humans – A lot of bloggers and sites think it's a great idea to write guest posts aimed at bots/search engines. Of course that's true but never forget you are writing for humans, the end objective is that you want a person to read the content – and enjoy the content!
•Don't over SEO optimise – Be careful with over optimising. Avoid repetitive use of the same keyword/phrase, the search engines know about this and will penalise. Be careful when adding a link that it doesn't look weird, e.g. "SEO great Brighton" doesn't read well.
•550 words+ - The minimum word count is debatable, certainly a guest post should be 400 words+ minimum. From the writers experience to create a great guest post you really need to go the extra mile and write at least 550 words. This usually ensures that you write a post with sufficient level of detail to cover the topic thoroughly.
•Add multimedia content – images/videos – A picture paints a thousand words and breaks up the text, so always seek to add a minimum of 2 copyright free images. Good sources include Wikipedia and Flickr. Video content is great too and adding content from a source such as YouTube is a nice touch.
•Avoid waffle, stay on topic – I'd better keep this short! Stay on topic; make sure the post addresses the topic set. Don't writer waffle/filler content ever.
•Spell check, avoid bad grammar – An obvious one but make sure your spelling and grammar are checked prior to sending the post.
3) Join Guest Post Exchange communities
There are a wealth of communities out there which can help with the world of guest post blogging. Some of the best ones include Ann Smarty's MyBlogGuest, Cathy Stucker's Blogger Linkup and Good Morning Bloggers. Investigate all of these for posting opportunities but just as importantly to learn from other guest bloggers.
4) Read the submission policy of the site you are posting to
Many guest post submission posts are always going to be declined, read the submission rules carefully prior to posting. Rules can include minimum word length, topics covered on the blog, not posting similar posts to ones which exist, image inclusion policy and more. Just tick off the requirements of the blog against your guest post and you comply on everything the chances are your post will be accepted (provided the content is great!)
5) Promote your post after it goes live
Many bloggers submit a guest post and just forget about it once it goes live. Not only does that endanger ever being able to post on that site again it will also damage the likely success of the post.Ensure as a minimum that the post is submitted to your Social Media Channels (the more the better). Post to Twitter, Facebook, Google+, Pinterest, StumbleUpon, etc don't view as doing the site owner a favour, this is your guest post after all! Continue to read the post and engage in comments, try to answer them as a subject matter expert wherever it's possible.
5 Dont's of Guest Post Blogging
Now for the don'ts of guest post blogging. In their own way these are every bit as important as the do's so read on. If not done in the right way, publishing guest posts in your site can significantly affect your site's search engine ranking. Read disadvantages of hosting guest articles in your blog.
1) Never plagiarise
Plagiarism is not a great idea, never ever plagiarize. It's bad technique to copy content from another website and reword it. Not only can the original source appear obvious, but sometimes some of the content can remain intact unaltered.It's OK to research from a range of other websites and then create your own content based on your findings. Never ever plagiarise though, this will get heavily punished by Google and also is likely to lead in an outright rejection of the article by the site owner.
2) Meet agreed deadlines for publication
This is a simple one, "do what you say you will do". If you agree the post will be ready for Friday, make sure it is. It's even better if you engage with a blogger for a guest post you have already completed.
3) Don't continuously post to the same blog
From an SEO perspective you're more likely to get punished than improve your rankings by keep posting different guest posts with links to the same site in. It's ok to publish to the same website if you are inserting links to different sites of interest to you.It's a great rule to only post a link to a website in one blog post. Obtain guest posts in as many different blogs as you possibly can.
4) Use 1 or 2 links maximum within your post
Don't be over aggressive when guest blogging. Preferably just insert 1 link to your site, 2 at an absolute maximum. Any more is just abusive and could lead to search engine penalties. Do also add links to authority domains to add value (e.g. Wikipedia, BBC, etc); these will enhance the user experience.
5) Promote your link on an entirely irrelevant site
Again this is obvious, only post to blogs which are relevant to your topic. For example don't post a link to a gardening website in a blog about cars, it's not good for SEO juice from a relevancy perspective and it's not good for the host blog either.
This article just begins a journey into the world of guest post blogging. Just play it fair, be honest, play it clean and guest posts should be posted by recipient blogs and should improve SEO rankings over time. Remember these do's and dont's, they are not an exhaustive list but are a good start, bookmark this post for later use.