Using Google Analytics to analyse your blog or website


How do you use Google Analytics to determine the impact your blog or site is having on your readers? Is your site content serving it’s purpose? Are you able to connect with your readers? Learn these simple tips to take advantage of Google Analytics.

I started a blog and as per a guru's advice, I started posting all that I knew. I was putting out all that I knew and understood about my topic. The only question was, were my posts reaching people? Was anyone interested in what I had to offer? I started researching on how to use Google Analytics to determine what I wanted.
Here are a few things I look for in Google Analytics always.
How to use Google Analytics Data



Pageviews – This is an indicator of how many pages on my blog have been viewed. Watching this number is a great ego boost for me. Apart from that this indicator is critical in determining if your readers are reading your content. The more the number of pageviews the better.

Pages / Visit – Ideally this should be greater than one. This indicated how many pages your visitor has viewed. A single page view could mean all your readers are leaving the website after landing on your website. This is not good. So make sure that you get to watch a number greater than one.

Avg. Visit Duration – I admit, I always ignored this metric till I realized it's importance. The greater this number the better. This indicates how long visitors stayed on your webpage. A greater number indicates, your content is sticky. People are loving what they find. So give yourself a pat on your back and read on.

Bounce Rate - This is a very important metric and should not be taken lightly. A bounce rate is how soon someone bounced off or left your website. This means they navigated to another website or hit the close button of their browser. Try to make sure that this number is as low as possible.

Another section I linger on a lot is the visitors to my website. I always try to determine how many people visited my website from Google and from referral websites. The more the organic searches, the better. This means my content is right on target. My articles are optimized properly and I am targeting the right keywords.

When I watch my referral traffic number soar, my heart skips a beat. I literally do the crazy blogger dance. This is awesome. This indicates that my offline strategies are working.

What do I learn from Referral traffic stats of Google Analytics?
A lot in fact. I learn which sites are sending me tons and tons of leads and visitors. Which websites I should focus on for my link building efforts.



This article showed how to use Google Analytics to your advantage. Take a look at your Google Analytics stats and play around them a bit.

Drill down into section you wouldn't dare as you can find crazy things there. For eg: how many visitors are using mobile phones to visit your website, which countries are the most visits coming from, what search terms are used most, which search terms have the highest bounce rate and more.


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Comments

Author: RAGHAVENDRA BADIGER03 Aug 2012 Member Level: Silver   Points : 1

Hi Lata you have written well about how to use Google Analytics to track your blogging ,how your work is making impacts on readers by seeing the new visitors graph and visitors duration graph . I usually use and track the page views and page impressions and visitors from which countries are coming to my blog.
I will try to use google analytics to increase my blog value.

Author: Latha Lukose03 Aug 2012 Member Level: Gold   Points : 1

Raghavendra, Thank you for your feedback. How are you using the data about countries for your blog?
Google Analytics is free and so simple to use. With the Social Analytics addition, this is a priceless tool.
If you have a wordpress blog, it is a piece of cake to install the GA code. That is why I love both Wordpress and Google Analytics.

Author: RAGHAVENDRA BADIGER06 Aug 2012 Member Level: Silver   Points : 1

thanks lata for your response to my comment .. i am not using the wordpress.
I am interested in developing my own website with in a week and i will message you my website name to you.
I AM NOW USING GOOGLE ANALYTICS AND CHECK ITS RESULTS WITH IN THE WEEK.



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