Tracking, Privacy features on internet - A study

All those internet users who have almost become paranoid and are always watching their backs must pay attention to this, since the golden age when we used to have serial killers and plain weirdoes stalking us are gone.

We have found coded substitutes for us daily stalking needs as the targeted advertisements that pop out of nowhere and invade our privacy using all means necessary strive to track us. They do it continuously like a security agency tracking a fugitive on the run. Many users who are tired of playing cat and mouse or who just have a higher sense of liberty have been hooking up browser extensions to sidestep tracking. But there is some good news for all those concerned about keeping safe whatever it is that they deem private, Microsoft has got a brand new solution in the upcoming Internet Explorer 10.

The Chief Privacy Officer at Microsoft, Brendon Lynch, has announced that IE 10 will have the "Do Not Track" setting enabled by default, which means that targeted ads will be disabled by default and if the users wants otherwise he/she will have to opt out from this setting. This feature does not block tracking completely; however, it does send a notification to a site that the user doesn't want to be tracked.

And thus spoke the Guardian
There's some more food for thought, at least for those who -upon learning that it doesn't block tracking altogether – are already raising their eyebrows. Lynch has also boasted Microsoft's goals underlying this new development as being a move meant to show how people are put first in terms of company's priorities. Also that people should have greater control over the tracking, usage and sharing of their information. According to Microsoft, a privacy by default state is the apt move against targeted behavioral advertising which would empower the user to make informed choices. Having said that, I can't help but point out that such promises of eternal bliss are often misdirected and far-fetched, so a tad bit doubt can be healthy here.

Do not submit to the advertiser's will…or at least keep trying
The default setting of this feature means a policy shift for Microsoft, as for the previous versions of IE the user had to opt in to "Do Not Track", similarly for other browsers like Google Chrome and Mozilla Firefox one has to opt in to avoid being tracked. Up until now the entire narrative seems too good to be true, so unless Microsoft is also going to launch a knight in shining armor, what's the catch? Well to simplify things, just like the national Do-not-call registry on which people have registered their number but telemarketers still abuse it and attempt calling them, the "Do Not Track" will also be subject to the advertisers' will. If the third party sites want to obey this rule its all rainbows and butterflies and don't get me wrong for I have faith in goodness and in people but it still seem unlikely. There is some fuss regarding this development from Microsoft, especially from the Digital Advertising Alliance, which has been working on a similar registry and consider this new feature a rather whimsical decision by just one browser company.

The success for the "Do Not Track" feature will be composite of an agreement between sites on their take regarding this rule. Having a unanimous decision from different browser companies regarding this feature can also help Microsoft straighten things out. Whether this new feature helps the users in terms of their privacy needs or turns out to be yet another duck is a matter for the future to unfold.

Author Bio:Stella Rebecca's major effort has revolved around latest gadgets. Recently she's been playing with the many Spy software for Blackberry that are diverting the interest of the new generation. Readers can find out more about what's most recent and happening in the Blackberry spyware world..


No responses found. Be the first to comment...

  • Do not include your name, "with regards" etc in the comment. Write detailed comment, relevant to the topic.
  • No HTML formatting and links to other web sites are allowed.
  • This is a strictly moderated site. Absolutely no spam allowed.
  • Name: