Google Penguin Update: What bloggers need to learn


A number of websites have lost their search engine rankings after the Google penguin update. While some websites have been penalized for over optimization the major target of this update are the websites that used private blog networks to achieve higher rankings in Google. Even if your website is not affected by the Google penguin update, there are still a number of hidden messages for you in this update. Let us discuss what this update means for you.

If you are into blogging or internet marketing, you must have heard about the recent Google Penguin update. A number of websites have lost their search engine rankings after this update. While some websites have been penalized for over optimization the major target of this update are the websites that used private blog networks to achieve higher rankings in Google. Even if your website is not affected by the Google penguin update, there are still a number of hidden messages for you in this update. Let us discuss what this update means for you.



Google is not your Employer


It is quite common tendency to expect rewards for the hard work done. Thus if you have been blogging for years, it is quite obvious that you are doing it for the future rewards. Again, in case you are already making money with your blog through Adsense, you do expect this to continue forever. The recent Google update has proved that blogging or SEO is really unpredictable. One should not depend on Google for a living as it can be fatal.

What works now, may not work in future and at that time if you do not have any other income source, you will be a burnt toast. If you are having a blog that is dependent only on Google traffic for monetization, you need to rethink about the goals. You need to understand that even if you have adsense approved on your blog and you are earning well, Google is not your employer. It is not bounded to keep paying you.

If you are making a living online, you should diversify


The way things are changing in the online world, it is hard to predict that if a particular earning method will survive for how long? At such, you must diversify your online income. The more you diversify, the lesser will be the risks involved. For instance, suppose you currently depend entirely on Adsense income. The Adsense income is dependent on the website traffic and the traffic may get down due to various reasons like these Google updates.

Now if you lose the traffic to your blogs, you lose the income too. A better approach is to develop other sources of traffic as well like through social networking websites. In fact, a better approach is to make money through different streams. For instance, in addition to Adsense, you can start selling services like content writing or SEO.

Make advantage of the Updates like Penguin


If your websites got hit by the recent, you must be feeling angry about the way Google is becoming more and more powerful. But, can you do something about it? I think yes, you can. In fact, you can benefit from these updates.



Now think about the biggest impact of this update, the fear of uncertainty in the blogging world. You can exploit this fear by offering SEO services that are targeted to make websites recover the original web traffic. Similarly, you can find out other ways to monetize this situation as well if you just give some time to it and start thinking out of the box.


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Comments

Author: Latha Lukose04 Jul 2012 Member Level: Gold   Points : 1

Krishna,
This article was very though provoking. After the Pandas and the Penguins, it surely does feel like it is time to sit up straight and take notice. I totally agree with diversifying your activities, because that is how I am making ends meet today. I got hit by penguin and bounced back.
I have decided it is not worth focusing all my efforts on one area at all.



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