Doing SEO after Penguin Update

If your websites got hit by the recent Google penguin update, you need to rethink about your SEO techniques. There is no point in getting scared about with the update as Google frequently changes the algorithm and SEO is all about adapting to these changes.To read more about doing SEO after the penguin update you can read the post below.

In its bit to nail out the spam and content farms, Google has rolled out a series of updates called as Penguin update. The Google has already sent out Panda which was indeed successful in killing many spammers and has removed many private networks from its index. With these updates the search engine has made clear that it would not tolerate any web spam and working more aggressively towards it to remove it completely.

The SEO webmasters and online marketers on the other hand are worried a lot. They have to rethink and recalculate their SEO strategies in order to remain in the search engines for long. Here are some of the SEO tips which one can follow post Penguin Update in order to remain in the good books of Google.

Avoid Over Optimization
Over Optimization is one of the debatable topics amongst the SEO enthusiasts. The quality maintenance and assurance department of Google suggests that you should put in your best quality articles for your readers and not for the search engines. The keyword density must also be kept under 4 per cent. Google suggest that you write your articles naturally without thinking too much about the keywords and their density.

The Penguin update is also rolled out against the spam networks, so try to avoid linking to these bad neighbors as it can seriously affect your ranking and score in Google index. WordPress users have the facility of using a number of SEO plugins which help you in maintaining the right amount of keyword and link distribution throughout so that your work in offloaded. Again the emphasis is on use these plugins and the suggested SEO tips wisely.

Social Influence
Matt Cutts in his blog post has hinted that Google would be using the social influence and the presence of the brand in the social networks to determine its popularity. The social networks such as Google+, Twitter and Facebook together brings in a lot of web traffic and also improves the SERP (Search Engine Results Page) score of a particular brand or website. So, always try to popularize your brand or website on these social networks and bring in maximum number of likes as possible. The social networking is next big thing in the world of SEO.

SEO Link Building
The link building is one of the main parts of any SEO campaign. This helps in the transfer of the link juice which would ultimately benefit the rankings of a particular page. Guest Posting, Blog Commenting, Social bookmarking and Wiki Links would pay an effective role in protecting you against the Penguin slap. The Penguin update is basically designed for penalizing at the domain level therefore it is always better to obtain links from a quality and trusted link source.

Stop Spammers
Instead of relying on Google to nail out spammer, one must also take some step to remove out spam out of their website. There are plugins which would ease out your task. If you find that someone is copying your content then you can report him to DMCA which would immediately remove him from the indexes of search engines.

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Author: Latha Lukose04 Jul 2012 Member Level: Gold   Points : 0

You have addressed all issues well. It is quite possible to revert back and stay right up, if we follow the rules.
Dont use black hat techniques, be genuine, be yourself.

Guest Author: Spook SEO31 Mar 2014

My only advice in order to prevent our site from being penalized by Penguin updates is to create high quality backlinks to our site especially in blog commenting task, let us avoid creating spammy comments.

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