SEO impact of keywords in title attribute of your internal links

The link titles provide additional information about the target page and can enhance your user experience a lot. Having good link titles are therefore always good for your website, but beware not to spam them to avoid adverse outcomes.

There is hardly any blogger or webmaster out here in the web world who does not want more traffics to his or her website. Hence comes the art of search engine optimization. While you can possibly find a hundred thousand websites on SEO, most of them are talking about popular concepts like how to build a great content, how to optimize your URLs and images, how to improve the page crawling and decrease the loading speed, how to become a king of the social media networks that are fast becoming the next big thing in the world of SEO and so on. However, there are few more things to consider that are not directly very well connected to optimizing your websites, but they can greatly help your website do better in terms of traffics in indirect ways.

Having good link titles to describe your links is such a strategy which, I believe, improves the user experience to a great extent. In fact, these are some of the less emphasized SEO tips that can make significant differences for highly competed keywords. Let us now see what are link titles, how they can be used to improve your user experience, and thereby enhancing the overall SEO quality of your website.

What are link titles and how to write them?

Before we move on to discuss how link titles can help your website, let us have a working definition. According to, which defines most of the web standards, it ‘offers advisory information about the element for which it is set’. The text of the link titles are shown as the tool tip (a short message) when you point your mouse over it. Also, if you are visually disabled, the audio agents of the non visual browsers will read it out for you.

Thus, if you are putting some extra info (and quality stuff), it is a great method to improve the browsing experience of your reader at your website. Even before a traffic visits the target page, (s)he is going to know what the page is all about, and that is good. Take a look at the link above for the anchor text SEO tips. If you point your mouse to it, you will see a message box saying How to get more visitors to your website?

Here is the code I used for the same, to let you have an idea of the link title coding syntax.

Syntax of link title attributes

Remember, there is nothing like your traffic loving you. That means more return visits, and lots of naturally created back links in several websites and social medias. The link titles may not have significant impacts on what we call On-the-Page SEO, but helping out your customers are always good for your business.

Spam your link titles and you are punished

If you have proper link titles, they are going to help you for sure by enhancing your user experience. On the other hand, if you put all your keywords there, or just bluntly repeat the anchor text, that is definitely not a good practice. These days, Google and Yahoo and Bing and everyone else is too clever to catch your spamming red handed, and they are going to punish you for your malpractices for sure. At the same time, repeating your anchor text as the value of the title attribute is not a good practice either; your reader is definitely not going to love a duplicate message that is already clearly visible. Also, it does not make any sense to visually disabled readers either, if the audio devices read out the title and the anchor text side by side and end up repeating the same phrase twice. Remember not to fend off your hard earned traffic while trying to get better ranks.

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And don't forget to read our blogging tips series.

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