How to change Feedburner URL without impacting subscribers and traffic

Are you looking for information on how to change feedburner url without affecting your existing subscribers? I recently had to change the Feedburner url of our website as part of our domain name change. Read how to change your Feedburner URL and what impact it would have.

We recently changed the domain name of this website from to, following a domain name dispute by Microsoft. We went through a huge list of tasks associated with the domain name change. One of the concerns we had was how to switch over to a new Feedburner URL that matches the new name of the site.

The original Feedburner URL for our articles was:

You can see that it contains our old domain name. Even though technically it is not a problem, we thought it is more appropriate to change it to the name that match our new domain name. However, I was concerned about the impact of changing the Feedburner feed URL and what will happen to our existing subscribers if we rename the Feedburner URL address.

What will happen if I change or rename Feedburber feed URL

I did some research and found what would really happen if I change the Feedburner feed URL. Depending on how you approach, one of few things could happen:

1. Lose all of your existing subscribers

2. Lose the links from various feed directories, RSS search engines and other feed services.

How to change or rename Feedburner URL?

There are few options to rename your Feedburner URL to a new Feed address:

Option 1. Edit and change the Feed address

You can edit the feed name and change it to new name in the Feedburner control panel by clicking on the link "Edit Feed Details". This will simply rename your feed to any other available feed address of your choice. You will not lose any of your subscribers. All existing settings and subscribers will remain and the only change will be the feed url.

You will have to update any links in your website or other places where you have placed links or email subscription forms to your feeds.

Option 2: Delete old feed and create new one.

This is not a recommended practice since you will lose all existing subscribers and all settings as well. You need to start from scratch and re do all settings and configuration. Also, you will have to update all links in your websites and point to the new Feedburner feed url.

Option 3: Create a new feed and delete old feed, with redirect to new feed.

In this option, you have to do few steps:

- Create the new feed
- Edit the old feed and change the source feed to the new fee you created
- Delete the old feed which you just updated.

When you delete the old feed, Feedburner will automatically redirect the traffic to the source feed (which is the new feed you just created) for 15 days, with a 301 redirect. So most automated systems and search engines will stop using the old feed and switch to the new one.

In the next 15 days after the first 15 days, people who access the deleted feed will get a single item in the feeds that says "This feed is no longer active. A new feed is located at <new feed address>"

After the 30 day period, the deleted feed will be permanently removed giving an HTTP 404 error.

It is important to note that the 15 days redirect period is too short for most subscribers to get notified and switch over to your new feed. Also, many subscribers may not bother to switch themselves to the new feed.

Option 4 (recommended): Rename your existing Feedburner feed to new feed, but create a new feed with old name

In this approach, you rename your old Feedburner feed to a new name. This will preserve all existing subscribers. Then create a new feed with the old name and same settings. This will make sure the blog directories, feed search engines and other websites that link to your old feed will not have a broken link. Then take your own time to contact all blog directories and webmasters to update their feeds to the new name.

Feedburner - Change feed URLaddress

What is the best way to change Feedburner URL?

Weighing the options, I prefer the option 4 where I simply rename the feed address in the Feedburner to a new name and then create a new feed with old name. With this option, you will not lose any of your feed subscribers and settings. Also, you will not lose the links from other blog directories, feed search engines and websites. Other webmasters will not get mad with broken links. Once you are settled with your domain name change issues, you can contact all webmasters and request for a change of feed link to your new feed address.

Do you agree with the option I suggested above? Please feel free to share your comments and feedback below as a response. I would like to discuss the pros and cons and also like to hear different views from others.

Article by Tony John
Tony John is a professional blogger from India, who started his first Weblog in 1998 at Tony switched to blogging as a passion blended business in the year 2000 and currently operates several popular web properties including,, and many more.

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Guest Author: Alicia06 Jan 2013

This is exactly what we are looking for. We're re-branding with a new name and URL, but keeping all our old content and want to keep our subscribers. The only piece that I'm missing is clearly a newbie question: Where do I find a list of blog directories and webmasters to update? Are these the sites that sometimes show up in my list of "uncommon uses"?

Author: Tony John06 Jan 2013 Member Level: Gold   Points : 2


Instead of search for all available blog directories, go to your analytic and find the sites that re linking to you. And then contact those webmasters and request them to update your link. There is no guarantee that everyone will respond to you.

Guest Author: Sally10 Oct 2014

This wasn't very clear for a non-techy person, such as myself, to understand. Did you just type your new URL into the 2nd box that says, "original feed"?
Also, I wouldn't even know where to begin to contact a webmaster? You have to remember that people who need this information don't know anything about this stuff. More specific details would be appreciated. Thank you!

Guest Author: hkz25 Aug 2019

What do you mean by 'rename' in the option #4? Change the title of the feed at Feedburner? Or change the feed address there?

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