Can we use AdSense Ads in IFrames as per policies


In this article I will talk about the recent changes in Google AdSense policies and how they changed the program policies regarding using AdSense ad code in IFrames.

If you run a website or if you are a content writer, you will know what is Google AdSense. It as an advertising program from Google which helps content authors to earn advertising revenue from their online content. AdSense is clearly the market leader in online advertising for small publishers.

Google has very strict policies on how webmasters can use AdSense Ads in the web pages. Google has made strong efforts to protect the interests of the advertisers and ensure the quality of their advertising network.

One of the confusion many webmasters had was about using Google Ads in IFrames. Google was not very clear on their policies in IFrames until recently. So far, Google was allowing AdSense Ads in IFrames as long as they do not violate other policies. However, this created lot of confusion, errors and accidental clicks making the advertisers lose their money. For example, a webmaster could make a small IFrame and put an Ad in a webpage in a manner the Ad is not fully visible. Another misues of IFrames is, cross website advertising. A webmaster who do not have an AdSense account could use Ads from another website through IFrames since IFrames allow pages from another site to be displayed in a website.

Some webmasters abused IFrames to bypass the maximum limit of Ad units per page. Google allows only 3 ad units per page. However, since each IFrames load a separate page, Google has no way of automatically imposing this rule.

Google Ads are not allowed in IFrames anymore


Considering various issues in using Google Ad code in IFrames, Google recently (June 2011) made an announcement that Ads are not allowed in IFrames any more, unless you obtain special written permission from Google.

This announcement on the AdSense program policies clarified the use of Ad code in IFrames. Unless you are a big publisher who can convince Google to review your site and get special permission, you cannot use AdSense Ads within IFrames in your web pages.

Should I remove Ads from IFrames?


Since Google allowed Ads within IFrames in the past, many webmasters had implemented Ad code within IFrames in many websites. However, after the recent change in the program policies, you should not use Ad code within IFrames. If you currently have Google Ads displayed within IFrames, you are strongly recommended to remove them as quickly as possible. Google has not announced any deadlines to remove Ads from IFrames, but it is a good idea to act quickly. You just have one AdSense account and you may not want to risk it for disabling for policy violations.


Article by Tony John
Tony John is a professional blogger from India, who started his first Weblog in 1998 at Tripod.com. Tony switched to blogging as a passion blended business in the year 2000 and currently operates several popular web properties including IndiaStudyChannel.com, Techulator.com, dotnetspider.com and many more.

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