Leveraging AI with Google: Boosting Business Performance and Growth
Read this article to learn how to use AI to boost your business's online presence and growth with the right SEO. Learn how to use AI correctly to benefit from generative AI and what to do to avoid getting penalized in your SEO journey while using AI.
It is virtually impossible to run a successful business these days without a strong online presence. The best way to develop a successful online marketing strategy is to focus on your SEO. In 2025, AI technology will be invaluable for companies trying to dominate search engines. Global businesses reportedly spend $1.8 billion on AI SEO software. Many others use free AI tools to support their SEO strategies. Google is Still the Most Important Traffic Source and AI Helps You Dominate It
Many online businesses are trying to be less dependent on Google these days. Unfortunately, having a strong online presence without focusing on SEO is difficult. An estimated 63.41% of website traffic in the United States comes from the world's largest search engine. It will be incredibly difficult to compete against companies that are outranking your website on Google.
Unfortunately, it is harder than ever to rank well on Google these days. Google is constantly rolling out new updates, which makes it difficult to stay on top of the best SEO strategies. Many website operators are also frustrated with the fact that they are losing traffic to the Google AI Overview results.
Fortunately, it is still possible to rank well on Google. AI technology can give you an upper hand, as long as you know how to use it properly. Here are some tips to utilize AI in your SEO strategy.Use AI as a Starting Point for Creating Optimized Content
One great way to get more search engine traffic is to use AI to create highly optimized content. One writer on Medium said they were able to use generative AI to create an entire novel in under 30 minutes. Therefore, you can easily create a lot of webpage content that is optimized for your target keywords.
However, it is important to use generative AI correctly when writing content. Too many bloggers and digital marketers simply enter a prompt and copy and paste the output. You are very likely to get penalized for manipulating the search engines by taking this approach. One leading digital marketing strategist temporarily inflated their SEO rankings with lots of irrelevant AI content, but both of his primary websites were later deindexed on Google. One of these sites was over 15 years old.
You can use generative AI as a starting point for creating content. However, you need to take some extra steps to ensure that it ranks and doesn't lead to a future penalty. These steps include:
AI can be a great starting point when you are creating SEO content. However, it is important to go the extra mile to stand out from the scores of other marketers who are lazily copy-pasting AI documents onto their websites.Use AI to Create Metadata for Your Webpages
Metadata is not the most important part of SEO these days. However, it can still move the needle with your search engine rankings. It can also make a big difference with less commonly used search engines like Yahoo and Bing.
Some marketers don't put much effort into creating meta descriptions for alt tags for their images, because they don't think it will make much of a difference. However, it may be more worthwhile to do so when you can use generative AI to create metadata for you. You can simply upload a spreadsheet with all of your webpage titles and get a list of meta descriptions and meta keywords that you can copy and paste into the tag in your HTML. You may see at least some small improvements in your rankings with very little work. Use AI to Bolster Your Keyword Research
Keyword research is vital for any successful SEO strategy. You will have a very difficult time getting traffic without choosing the right keywords.
There are a lot of AI tools that help you come up with great keywords to target. You will still need to do the legwork of finding out how much search volume and competition they have. However, AI can make part of the process a lot easier. Streamlining Your Internal Linking Strategy
Internal linking is important for SEO. It is easier to get links from pages on your website than external backlinks.
You can automate your internal linking strategy by providing a list of internal links that you want to prioritize with your SEO. You can then upload a piece of content and ask the AI tool to add links in relevant places and possibly write supporting content as needed.
