How iOS 16 Will Affect App Store Rankings?

With iOS 16, several existing features are streamlined while apps like Mail, Maps, and Messages become more powerful. There aren't many changes here, but they all add up to a better iPhone experience. In this article, we tried to explain how the newest tweaks are likely to affect most applications' Store Rankings.

Apple announced iOS 16 at WWDC on June 6, 2022, and iPhone users have eagerly anticipated each update since then. Finally, iOS 16 has been released. Apple released its latest version on September 12.

iOS 16 streamlines things for Apple users with several welcome changes. Almost every iPhone user is expected to upgrade to this latest version. It is undeniable that Apple iOS 16 could be a source of excitement for many people. But there is potential anxiety for iOS app developers. It's expected that the newest tweaks will alter most applications' Store Rankings, and here's why.

Organic Results at Risk from Personalization Upgrades

So far, no changes have been found in the store's user interface since Apple iOS 16 was released. This time, iOS 15 does not offer any juicy add-ons such as custom product pages (CPP) and in-app events (IAEA).

There are, however, some things highlighted in the App Store Privacy Policy. There may be a reason for concern about the iPhone application. A lot of emphases seems to be placed on offering personalized recommendations to users under the Privacy Policy section. It's nothing new, though!

However, it is expected that the application will not be presented in the same manner as before. Some iPhone users will see 6 stories in the Today tab in this latest iOS version. Some users claim to have seen up to 24 more stories.

Organic search results of most apps on the App Store can be affected by new "personalization recommendations" in iOS updates. Search results may only display targeted content at the top. Due to the latest iOS update, app marketing will be tougher this time around.

Trends & Users' Expectations About to Fluctuate

It is noteworthy that the "Depth Effect to the Lock Screen" in the latest iPhone software update highlights the potential impact of applications using the "background execution" feature (e.g., music apps) to retain viewers.

This news suggests that apps that use lock screen widgets will flourish following the release of the iPhone's latest iOS version. Viewers may be able to stay engaged for a long time with such applications.

Health & Fitness Categories: The Biggest Concern!

If you operate in the Health & Fitness category, you need to start stressing App Store Optimization immediately. It's impossible to ignore Apple's Fitness App for mobile users amid the buzz about iOS 16. Apple Watch users were the only ones who could use the application before. However, it is now accessible to other mobile users as well after the new iOS update. Applications operating in the Health & Fitness category have an obvious forehead line. It has always been Apple's strategy to promote its health and fitness applications.

App store ranking factors: App Store vs. Google Play

App store optimization in Google Play and Apple App Store depends on several factors influencing search algorithms. Both Apple and Google do not openly disclose how their algorithms work and which ranking factors are most important. App store ranking is determined by several components, including keywords in the listing metadata and the user's search query. The ranking algorithms used in the Apple App Store and Google Play Store differ greatly. Both have some similarities, however. Listed below are a few of the app store ranking factors that apply to both stores.
  1. The App Store and Google Play index keywords in your app title or name. According to research, keywords in your app name have a greater rank strength than keywords in other fields, such as subtitles. Thus, your app name will have a greater chance of ranking higher for keywords. Apps on iOS can have 30 characters for the name, while those on Google Play can have 50 characters.

  2. In both Google Play and Apple App Store, app ratings and user reviews are taken into account when ranking apps. Your app will rank higher if you have better ratings and reviews. Also, Google will search through user feedback for keywords. You can also get keyword inspiration from what your users say about your app.

  3. A constantly updated app usually has better reviews. The reason for this is that users understand that the developers are listening to their feedback and working to improve the app. Apple App Store and Google Play rank apps based on the frequency of updates.

Wrapping Up

There are some helpful and gruesome changes in Apple iOS 16 for most iOS applications. It is possible for the organic rankings of most applications to be affected, while grounds for new opportunities are becoming apparent to some. Therefore, you should start preparing early.


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