6 Tips For Keeping Your Business's Blog Relevant
Keeping your business blog is a great way of doing SEO and getting potential clients to reach your business website. Know how you can keeping your business blog relevant with changing SEO methods and keep your inbound potential count high.
Nowadays, people seem to assume that blogging is an archaic form of content creation and is no longer relevant. However, this is entirely incorrect. When used properly and effectively, blogs can be relevant, useful, informative and a great platform for longer forms of content.
Whether you create relevant blog posts for your business's website or your blog is your main form of content creation, there are plenty of ways you can keep your posts relevant and engaging for your audience even in 2022.
Sine short-form content is king these days, your blog needs to be captivating and useful – here's how to get it there.
Keep it Looking Fresh
We're all visual creatures, as proven by the rise of platforms like Instagram and TikTok. While blogs are mainly there for the written content, you still need to make sure that the posts and the website overall are visually appealing.
Make sure you're using helpful tools to make the job easier, such as a user-friendly website builder, good graphic design software, an online image converter and even grammar checking tools – just in case of slip ups.
One of the many blogging mistakes people make is not creating a schedule. Publishing a random blog post here and there with no rhyme or reason is a sure-fire way to become completely irrelevant in the blink of an eye.
When you post consistently (say, once or twice a week), your audience will become attuned to your schedule and begin to anticipate your publications. Regular posting (especially relating to promoting on social media sites) is also crucial for the algorithm. Platforms like Instagram favour creators that post more regularly, since this keeps users on the site and engaged. Apply this to your own blog and other accounts too.
Create Useful and Valuable Content
Of course, posting every Monday at exactly 5:00 PM isn't going to help you out much if the content you're publishing is, well… Useless. If you want readers to cotton on to your pieces, you need to make them worthwhile in some way.
How you do this is entirely up to you and what your blog and brand stand for. Your content might be funny or entertaining. You could publish useful information like tips and tricks, recipes, DIY craft ideas or something similar. You might even publish educational bits and pieces in the financial realm, on how to care for plants, etc. Think about what kind of content your target audience would like and run with it.
Make It Accessible
If we wanted to be bored to tears by what we were reading, we'd pick up a college textbook. To get your audience excited and engaged, your content needs to be easy and even fun to read.
Blog posts are best written in a more conversational style, even when they're meant to be informative. This is because people will typically read blogs in their leisure time when they don't want to feel like they're being made to read something boring against their will.
Engage With Your Audience
If you want people to engage with your blog, you'll need to make the first move, but keep it classy. This means, first of all, creating engaging content – duh. But what does this mean on a more detailed level?
Your material needs to be relevant and up to date in order to spark conversation or debate. You could encourage engagement on your posts by either asking questions or encouraging your readers to do so (you'll need to respond to them later). Using engaging features like poles and question boxes are helpful too. You can use trends and #hashtags, link to other creators' works (but let them know) or just make sure you're posting stuff worth sharing.
Promote It On Other Platforms
Unless you have a mailing list as long as a CEO's to-do list, you'll need to use other platforms like Twitter and Instagram to promote your blog posts. Boosting your content on other sites is one of the best ways to reach more (and different) people.
Whenever a new blog post goes live, share it on every social media platform you're active on. This will boost your chances of the post getting seen and it even makes your links more easily shareable in order to reach a bigger audience. Simply posting your blogs and letting them stagnate on the website is not going to get you very far, so make sure people know what you're putting out there.