Top 6 SaaS Softwares to help Develop your Business
In this article, we will discuss the top 6 SaaS software that you must take a look at to help your online business grow. Know what they offer and why they are essential for businesses that are open to SaaS solutions.
SaaS softwares has become the new norm for a lot of businesses nowadays. If you're looking to make significant changes and developments to your company, it pays to invest in SaaS tools for all areas of your organization. Both small businesses and big corporations have implemented some form of tool or software and many plans to introduce more in the near future.
But what makes SaaS so special? What are some of the best SaaS softwares to integrate into your business for 2022? In this article, you'll gain a better understanding of how SaaS has benefited the business industry and what softwares is being used actively by many companies.
Why are SaaS softwares so effective for business?
SaaS softwares and tools save a lot of time, particularly as this technology is a lot quicker at processing and completing tasks than humans are. Instead of spending thousands on software that you need to download to multiple desktops, SaaS can be accessed online and remotely.
This benefits a lot of businesses who don't always have their employees all in one place at any one time. Many remote and small businesses can take advantage of high-powered software that they would otherwise be priced out of.
It's pretty clear that businesses are utilizing SaaS softwares as 99% of organizations will be using one or more SaaS solutions by the end of 2021. In a world of technology that's constantly advancing, businesses have to constantly keep up with the ever-changing landscape and that includes the integration of SaaS software.
The growth of SaaS in the business industry
So why should you invest in SaaS to help develop your business? The growth of the SaaS market over the past few years is evident with the amount of software and businesses responsible for this technology that has appeared on the market.
With scalability being an important goal for many businesses, BMC confirmed that 70% of CIOs claim that agility and scalability are two of the top motivators for using SaaS applications. The same resource found the growth of SaaS itself is rising by 18% each year.
There are a lot of businesses that can benefit from this growing trend and many SaaS companies are thriving because of this new business era.
Six SaaS softwares for developing your business
So what are some of the best software on the market? If business development is what you're after for 2022, then there are some popular SaaS platforms that you should become aware of. Whilst there is often an investment into these tools, they're a lot more affordable, making them more accessible for everyone.
1. For product developers that require UX research tools
Product developers have an important task on their hands which is providing users with the best experience possible. When it comes to user experience, it requires detailed knowledge of what the target user needs from the product itself.
To do this, product developers need to do research on user experience and what criteria is needed to provide an experience that goes beyond expectations. After all, UX is a crucial part of the product's success and improving customer experience can raise KPIs by over 80%.
Maze is a good software to start when it comes to UX research tools because you can introduce testing at all points in the development. Whether it's through prototyping or surveys, Maze can make it super easy to get user input through integrations with other platforms.
SaaS software like Maze can save a lot of manual effort on the developer's part having to not only do the research but to collate it afterwards.
2. Retail and restaurants can benefit from inventory management systems
For retailers and the hospitality industry, it's a fast-paced environment that's reliant on stock being available and ready for selling in-store or online where applicable through e-commerce.
What can prove challenging though is trying to manage all that inventory, especially when it comes to multiple retail stores or restaurants with branches in different cities or regions. With that said, inventory management systems have grown in popularity and have upgraded many of the old systems that weren't quite keeping up with the pace.
Inventory management systems like Lightspeed are quality software systems that you can integrate into your business through a central desktop computer and through other hand-held devices. These can help employees manage a whole host of workplace duties beyond just managing inventory.
For restaurants, it can help with bookings, the communications between servers and kitchen staff as well as adapting the business to contactless ordering and table payments. This last one is certainly a must for many hospitality businesses that are still adapting to COVID-19's grip on customer-facing industries.
With retail stores, Lightspeed can help bring together the overall inventory across multiple channels both online and offline. It can help set up and manage loyalty programs and provide powerful analytics for insight on stock performance.
3. Teams that need organizing with project management
Organizing your teams in business is easier said than done, especially when there are departments working together. Not to mention any external help and assistance that you get from other businesses. This could be graphic designers that help with social media to marketing agencies for campaign promotion.
A tool like Asana is a great SaaS software for project management. It's easy to use and you can have multiple users within teams to help keep everything organized. Not only that but like other platforms similar to Asana, you can create calendars, monitor timelines, set deadlines and assign tasks to ensure fairness is delivered to everyone involved.
Having a central space is where SaaS softwares comes in useful. The biggest benefit of these softwares are that they're online and they're typically cloud-based meaning you can access them remotely wherever your employees and external staff may be.
4. CRMs for handling customer queries and support
CRMs, otherwise known as customer relationship managers is a platform that a lot of businesses have nowadays in order to maintain their customer support and services. It's not just about achieving a single transaction or completing a project for a client and moving on to the next. It's much more valuable to work on retaining those customers or clients where you can.
CRMs like Zendesk are good examples of tools for handling customer queries and offering support to those that may require your attention. It can also serve as a great knowledge base for other employers to look at when it comes to seeking out previous interactions with customers or pulling data from past transactions.
Platforms like Zendesk can also offer features like live chatbots, offering service and support when your physical agents or staff aren't in the office.
This feature can also help your sales team and agents become more efficient with their own workloads. Forester found that 50% of teams improved their productivity by using a mobile CRM.
5. Monitoring web and social media traffic online
It's no surprise that social media is influencing the way companies do business and how we as consumers are engaging with them. Monitoring your web activity and social media traffic online can be a great way of understanding what your users are engaging with and what they're not paying much attention to.
Google Analytics is a go-to for monitoring web traffic and content online. It's easy to use and simple to implement by copying and pasting code into your website's HTML.
For social media traffic, you can make use of platforms like Hootsuite. This is also great for helping automate content to make your scheduling easier. Hootsuite is beneficial because it tracks pretty much everything that you post, giving you detailed analytics on how it performs.
6. Design tools for creating print and digital content
A benefit that comes from SaaS software is that it can help the average person with skills like design, accounting or even contract creation. Design tools are a great way to easily create print and digital content with pre-made templates and platforms with thousands of design elements and tools.
Adobe Creative Cloud Express, for example, is great design software that you can access online but it also has an offline function too. With design tools like Adobe Spark, you can help create some great website designs.
Canva is a good one for other design requirements whether that's creating a new logo or drafting up a presentation for your Thursday morning meeting.
Use SaaS software to help develop your business in the new year
SaaS software is a wonderful addition to technology. With more businesses making use of these tools, the growth of the SaaS industry is undoubtedly going to grow even more over the coming years.
If you've been thinking about implementing SaaS software into your business, then now is the right time to start looking at where this technology can benefit different areas of your organization.
Author Bio: Natalie Redman (LinkedIn)
Freelance writer for many clients across multiple industries. Natalie has two years of copywriting experience. Natalie has a wide range of experience in copywriting web pages for businesses across many industries. She's also the owner of two blog websites and a Youtube content creator.