TikTok for E-commerce: How to Boost your E-commerce Revenue

Are you looking for ways to promote your e-commerce business using TikTok? Here are some great tips.

Tiktok has been a popular platform for entertainment. But the platform has got much criticism from concerned parents and the government. On the whole, no one can refuse the attraction and fast growth of TikTok.

Covid-19 pandemic and home quarantine have made the platform more popular for entertainment. TikTok will serve as considerably important for the next generation. Also, TikTok will be all-important for businesses in the future.

According to Omnicoreagency, 41% of users between the age group of 16 to 24 use TikTok, making it a crucial thing for E-commerce businesses to target audiences all around the world.

In this article, we will explore the marketing capability of TikTok for E-commerce businesses, how to drive sales from the platform and keep up with the growing trend.

TikTok for E-commerce

What is TikTok?

TikTok is a video-sharing social media platform that allows creating and sharing 15 seconds videos owned by a Chinese Company. With a fascinating UI, it is impossible to track the time of using the app. The app is particularly designed to increase the engagement of viewers. With the use of the app, the platform will show up the videos of your interests.

Music is another reason for TikTok being widespread popular. It allows adding music tracks in the background of videos. It also allows cross-platform sharing which makes it a primary choice of people. You can see people sharing TikTok videos on other social media platforms like Instagram and Facebook.

With these benefits, it has made TikTok an incredibly famous and entertaining platform amongst youngsters.

TikTok and E-commerce: Perfect Together

79% of users make an online purchase using their mobile phones. Hence, if you are owning an E-commerce business, having your online presence is a must. With the popularity of Instagram Shop and Facebook Marketplace, the competition is getting tough for marketers.

People are getting exhausted by receiving ads and marketing pitches wherever they go on social media. It's a real struggle for E-commerce businesses to sell their products creatively without depleting user's interest.

TikTok has made it possible for the E-commerce business to sell products artistically with its features like filters, visual effects, stickers, music, etc. With these methods, TikTok becomes a great platform for businesses to connect with the younger generation smoothly.

Why is TikTok a Golden Marketing Opportunity for E-commerce Business?

Any social media growth with users is worth exploring. Millions of new users join TikTok monthly. 91% of TikTok users visit the app at least once a day and they spend an average of 52 minutes per day in the app. Hence, it is a great opportunity for an E-commerce business to reach a broader public.

Its algorithm makes TikTok very special. People can see your videos even if they do not follow you. So, you have a chance to gain visibility beyond your followers and central audience.

5 Ways to Boost E-commerce Revenue from TikTok

Below are some of the ways to promote your products on TikTok and drive sales for your E-commerce business.

Generate your own content on TikTok

Despite not being famed on TikTok, you can still use a marketing strategy. All you gotta do is create your own engaging content.

Be authentic with your content. It is not necessary to have content shot on an expensive camera. You can use mobile phones to show your brand's real face. Being true and real will boost the confidence of users in your brand.

Remember TikTok is not a professional and formal platform. It is a space for users to act crazy, be playful, and show the insane side of themselves. Explore other videos and see how others make their content before starting to create your own unique content.

Hashtag Challenge on TikTok

One of the recent trends of social media is to engage users in different challenges. In these challenges, users tag their friends to participate. It is usually a dance or a small wiggle of the marketing campaigns.

Content creators attach a hashtag to the challenge relating to the content in the video. The creators encourage users to participate in the challenge by imitating the video content and tag others.

These challenges can be fun and engaging for participants and guarantee excellent brand impression and awareness. Look at the hashtag challenge by Lifebuoy to increase the visibility of their hand wash in the times of the Corona Pandemic.

Advertising on TikTok

Marketers can advertise their products on TikTok in various ways. It offers In-feed ads option to promote products on TikTok. In-feed advertising refers to showing videos on the user's feed. In-feed ads are auto plates when the user scans through their feed. In-feed ads are the best to start advertising on TikTok.

Another advertising technique is pre-roll ads. These ads are played as soon as the user opens the app. These ads can be quite disturbing for users.

Promoted hashtags challenges that we discussed earlier are very effective in building brand awareness. Users have to submit videos or clips promoting the hashtag of the business.

Partner with TikTok Influencers

Like Facebook, Instagram and Youtube, you can use influencer marketing to extend your reach with TikTok. Influencers on TikTok have a varied number of followers that can help you get in touch with more audiences.

Outreach relevant influencers from TikTok and build a working relationship with them. Make sure you partner with the relevant influencer who is connected with your business niche or whose personality coordinates with your brand.

TikTok influencers might talk about your product on video, post the product information in the description and add the link in the description. Like influencer marketing in other platforms, TikTok is no different. You just need to be sure with the proposals and whom you work with.

Stay real to increase engagement on TikTok

The best performing content on TikTok is because of genuineness. What does this mean to a brand? This means you need to be real and raw.

Abandon picture-perfect content and take rough videos. Instead of fancy cameras, film videos with mobile phones even of the normal things happening in your business. You will have success if you create videos randomly instead of trying for the perfect scene.

People love real and organic content on social media. So do not hesitate to be creative with your product content. Hence, authenticity is the key to increase brand engagement which in turn increases the revenue of your E-commerce business.


Get familiar with TikTok and have some fun with the content. Like other platforms, TikTok is sitting at the top of the social media games. It's important to grab every opportunity that TikTok offers to scale up your business and boost your revenue. Additionally, you can hire Magento Developer from MageComp or other similar providers for your E-commerce solutions.

Think about the customer journey. TikTok is a mobile app so your site must be mobile-friendly. Users can easily switch from the app to your website on their mobile phones.

Hope with the help of this article, you understood TikTok a little more. What are your thoughts on TikTok for an E-commerce business? Do you already have an account? What marketing strategies do you use on TikTok to promote your products? Share your thoughts with us.

Article by Tony John
Tony John is a professional blogger from India, who started his first Weblog in 1998 at Tripod.com. Tony switched to blogging as a passion blended business in the year 2000 and currently operates several popular web properties including IndiaStudyChannel.com, Techulator.com, dotnetspider.com and many more.

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