Instagram SEO Guide: Explore Some Tried and Tested Tactics
Instagram is certainly a powerful and viable marketing platform in 2021. Instagram has crossed one billion monthly active users and that surely implies it has gained more traction and boasts of being more popular as compared to other social media giants like LinkedIn and Twitter. So we see that Instagram has a huge audience waiting to browse through your Insta posts, videos, and photos.
Instagram is certainly a powerful and viable marketing platform in 2021. Instagram has crossed one billion monthly active users and that surely implies it has gained more traction and boasts of being more popular as compared to other social media giants like LinkedIn and Twitter. So we see that Instagram has a huge audience waiting to browse through your Insta posts, videos, and photos. Hence, how could you successfully reach a broad spectrum of users and generate opportunities for them to effectively engage with your specific brand? The best way to do it is by opting for Search Optimized Instagram.
According to Search Engine Land, SEO is very much applicable to various social media channels where SEO could promote an account and help in obtaining new followers, boosting sales, and of course.. Instagram is just right for optimization since it functions just like a mini search engine hence; SEO is very much valid here.
You may consider applying the same SEO tricks for optimizing your Instagram just the way you have been optimizing your web pages. You must use your SEO knowledge and experience for driving organic growth to Instagram for Business accounts. Instagram has in-built or inherent search functions acting like Mini Google. When you are new to Instagram you may be wondering can you buy real Instagram followers. Of course, you can boost your overall follower count dramatically but these bought followers are not going to bring you any views.Start Optimizing Your Instagram Profile
The most critical step toward boosting your overall Instagram reach is opting to optimize your Instagram profile. There will be no advantage of driving traffic to any Instagram account if your Instagram profile is not fully optimized for facilitating the best user experience. Some tips to optimize your Instagram profile are:
• Focus on making your Instagram profile public
• Create a searchable and recognizable @Username
• Opt for a colorful and memorable profile picture
• Do not forget to switch to Instagram for Business.
Consider Incorporating a Trackable Link into Your Bio
This step may seem pretty obvious but it is of pivotal importance to lay the foundation before making any other SEO modifications. Once the fundamental steps have been taken, you could switch to more complicated technical optimization steps. Steer Clear of Black Hat SEO Tricks
Do not rest assured with the idea that only Google is having advanced technology to identify and impose a penalty on users if they use black hat SEO tricks. However, it is far from the truth. In recent times, Instagram too has initiated measures to crack down on Instagram accounts that are trying to cheat the existing system. Instagram has of late executed a shadowban for Instagrammers who keep breaking the rules.
Some Common & Frequently Used Black Hat SEO Techniques on Instagram
• Avoid using bots
• Steer clear of stealing content
• Avoid keyword stuffing
• Avoid following too many Instagram accounts
SEO is supposed to be a long-term stratagem and things could seem pretty disappointing if you fail to see quick returns and outcomes. Often you would be lured to try out quick-fix solutions for witnessing an instant boost in your follower count or overall organic reach could seem too impressive to give it a miss, however, the outcomes could prove to be disastrous in the event you are caught. It is a good idea to steer clear of black hat SEO tactics if you are thinking in terms of building a powerful Instagram business account properly. Consider Advertising via Instagram Business
You can now gain easy access to advertising by availing Instagram for Business account. Instagram has been witnessing a major rise in popularity over the last few years. A couple of years back Instagram had successfully welcomed over 2 million advertisers and this number has been constantly rising. Instagram is an attractive and powerful platform. Moreover, it is consistently trying out novel ad formats.
It is the best time for investing in advertising via Instagram for Business account. The absence of a totally chronological feed and intermittent modifications to Instagram algorithms makes it truly daunting to gain social engagement via organic ways. Keep Interacting with Other Accounts
Building a robust relationship with other Instagram accounts may not affect SEO directly; however, it helps in boosting Instagram SEO by growing engagement and enhancing impressions on your Instagram account. A strong relationship with others in your community could mean a boost in overall brand awareness and making people fascinated by your unique products and services. You may contact IIgers for professional assistance in boosting your follower count on Instagram.Contests Are Superb Marketing Tools
Instagram doesn't offer a lot of obvious channels for SEO, but there is still a lot of room for pushing yourself higher in search result pages. One of the tools that have proven most effective recently is the online contest. Contests are genuinely convenient to run and can bring significant short and long-term gains. How Does It Work?
Having your content linked to verified and legitimate external sources will greatly improve its credibility in the eyes of search ranking algorithms. This will reflect well not only upon that content but for your profile in general as well. You can also make some of these external inbound links yourself by cross-promoting the competition and other content across your other social channels. This will bring in more people and raise brand awareness. The snowball effect of all the outreach you do will eventually culminate in your links being treated as more authoritative and being listed higher by Google. As you put in the work to make your profile more effective and boost engagement and quality, you will find your follower count growing organically as well.Conclusion
Some may insist that SEO is a thing of the past, but the truth is that in 2021, it is still a fundamental pillar of online marketing. You must follow an omnichannel approach to promotions, but ensure that every step employs SEO best practices no matter what the nature of your business or each individual channel is. It isn't very difficult to do if you formulate a strategy well beforehand and do not undertake any malicious measures in your work.
