How does the Instagram algorithm work?

Are you wondering how Instagram suggests you Influencers you will like? Do you know what algorithms are used to recommend accounts you can follow? In this article, we discuss this in detail. Interested? Read on!!

There are many social media apps but out of them all, Instagram reigns supreme. Instagram is a popular social media platform where users can share images and video content with their followers. Once you have created an Instagram account, you can follow people that you are interested in and once you follow them, their content will appear on your timeline. If you like their content you can engage by liking or commenting. Instagram is popular because it is user-friendly and easy to use. On top of that, it is full of creative and entertaining content to be enjoyed. There are many tight-knit communities on Instagram and trends and niches too well on this app.

The main point of Instagram is to gain followers and one way to do this is by beating the algorithm. The other way is to use a growth service like Growthoid to get more Instagram followers, which of course is always an option and can grow your numbers faster than any other available method. Anyway, knowing how the Instagram algorithm works is key, so if you're interested, keep on reading:

Your friends

Your friends and relationships are the most important factor when it comes to the Instagram algorithm because Instagram's algorithm prioritizes sharing content based on the relationships that you have with the different accounts that you follow on the app. The more that people like, comment and interact with your content, the more likely your content will be seen more often. The algorithm also notes who you direct message, who you search for and the photos you are tagged in. This is not exclusive to individuals but applies to brands as well. If a brand regularly gets likes and interactions and engagement, their posts will be shown more often and closer to the top of the feed. This is why engagement is essential. You have to engage with real accounts and not bots, this is very important.


Another thing that affects what people see is the number of people that you follow. Following more people on Instagram means that the algorithm has much more content to choose from when it surfaces posts in a feed. When Instagram has more content to choose from, the app prioritises relationships, engagement and interests that are perceived. This emphasizes how important it is to generate a relationship with your audience and have engagement as well as posting at the right time.


Engagement on Instagram is one of the most important aspects of the app. Engagement is how many times different counts interact with you and your content as well as how many times you interact with other accounts and content. There are many ways to engage on Instagram including:
  • Likes
  • Comments
  • Shares
  • Saves
  • Direct messages
  • Follows
  • Polls
  • Questionnaires
Engagement is important because it boosts brand awareness, expands your reach and welcomes new followers. The use of hashtags is also very beneficial when trying to grow an account, so make sure you understand how hashtags work and how to find the right one. There are many generators online that can help you decide which hashtag is right for you and your brand, so that's not a thing you have to think a lot about. When you engage you also build a relationship with your followers and establish a personality and voice online which is very important.


Timing is another important factor that affects the algorithm. You have to post at the right time and on the right days if you want to increase visibility. Feeds aren't chronological, however, Instagram's algorithm wants users to see the most recent and the most relevant posts especially from accounts that users have a stronger and more established relationship with. As a user, you can use profile analytics to determine the best time to post on Instagram which helps you meet your followers when they are most active and most likely to engage with you and your content.


Instagram rewards you for posting consistently which means that when you post often on the app, you increase your visibility because the algorithm will favour you. To be consistent on Instagram is simple, just post content on a regular basis whether it be on your feed or in your stories. The algorithm also rewards users who use all of Instagram's features so make sure to post IGTV videos, create reels, host an IGLive and post in your stories as well as on your feed.

There is a formula to the Instagram algorithm and once you've mastered it, you will see a lot of engagement and growth on your account. Remember to nurture your interactions with your friends, follow more people, engage so that the algorithm can favour you, post at the right time and be consistent when you use Instagram.


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