5 Features Of Top eCommerce Platforms


Read this article to know what are the features of successful eCommerce platforms. What do they do differently to get more sales and get loyal, repeat customers?

The e-commerce industry is expanding at a breakneck rate. It can come as a surprise that some e-commerce platforms are struggling to survive whereas others are raking in massive profits on a daily basis.

E-commerce behemoths Amazon and eBay are indeed the finest representation. "Amazon reported a record profit of $2.5 billion in the second quarter of 2018," as per the Guardian. Yahoo Finance states that "as eBay reported, sales went up 9% year over year (YoY) to $2.64 billion."

Well, there isn't any unique formula for their success. They do the same things as everybody else but in a unique way.

They begin by focusing on the basics, like user experience (UX), user interface (UI), efficient and easy hosting, privacy, and so on, before moving on to features that will make their website easy, convenient, secure, and aesthetically pleasing.

Alternatively, you can also choose platforms like mydukaan.io, which is an eCommerce platform to sell clothes online or sell just about anything. Platforms like these will help you set up an online store without you having to go through all the trouble of opening one.

However, it is reasonable that you must have quite a lot on your plate and don't have the required time to think about such things. You don't have to be concerned about it. We've compiled a list of 5 main features to help you boost sales on your e-commerce platform.

Top Five Features To Have On Your E-Commerce Platform


Managing an online company needs an eCommerce website. Even so, having one along with all the essential eCommerce features is also necessary for success. A great eCommerce website should provide the buyer and the vendor with all of the tools they need to complete a successful transaction. Here are the top 5 features to look for while building an eCommerce website:

Security


This is among the most important features because it guarantees that no sensitive information, including such credit card numbers, is stored and that all paid shipments are processed through a protected payment system. The username and password are encoded rather than stored in plain text. SSL should be installed on all web pages. The servers are stable and secure with cutting-edge technology.

Having a safe and secure website is always a plus and it encourages people to buy through the website as well. Because customers don't want their details being misused and likewise for the company, they don't want any kind of problems related to data leak as it can tarnish their reputation and affect their tenure in the industry.

Infrastructure That Can Expand


As your traffic grows, your hosting infrastructure ought to be able to climb. Increased latency results in lower transaction rates and a lack of advertising money. To boost the website's efficiency and control the goods online, a CDN must be used. It also has high uptime, meaning that the website is accessible from anywhere and at any time.

Integrations of Payment Gateways


By not restricting your options to a chosen few, a successful eCommerce website allows you to integrate with a variety of payment portals. It's a crucial aspect of e-commerce sites that really can greatly affect the user experience.

There are several payment gateways, make sure you choose the ones that are commonly used by people to avoid problems. myDukaan integrates with Cashfree to solve this problem.

Compatibility with mobile devices


When it comes to mobile compatibility, successful e-commerce websites typically offer 3 choices. The first step is to ensure that the mobile display is sensitive and appropriately sized for the user. The WAP is a mobile-specific framework that reduces processing time and optimises website size.

APIs for developing mobile apps is crucial because everyone nowadays prefers to browse on their phones. It is among the most important features of eCommerce platforms because it promotes interaction and visits through a broad channel.

Analytics and Reports


The reports ought to be accessible as exports that provide accurate information about orders, consumer databases, and catalogue product reports. It's very useful for evaluating the company's progress. To help advertise the product and read updates about the shop's success, the sites must be pre-integrated with advertising tools and analytics.

Final Word


These features are among the most important features to have on your e-commerce platform. Without these features, performing business operations becomes almost impossible.

On the other hand, features like these help in making things easier, help in increasing conversion rates, help in generating a profit and also help in engaging with the audience.

With the help of features like these, you can understand your customers better as a brand, with that information, you can make the necessary changes to help increase customer satisfaction.

On a more important note, make sure that you keep an eye out for new innovative features that may help in making your business easy.


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