Surefire Ways to Boost Your Online Sales on Instagram

Are you using Instagram to sell your merchandise and want to know the best methods to boost your Instagram sales? Read this article to know how to use Instagram in the best way to possible to boost your online sales.

The internet offers a world of opportunities for all businesses. Online shopping is becoming more and more popular thanks to its convenience. However, with the endless list of online shops, companies must adopt various marketing strategies to beat the stiff competition. Instagram marketing is one of the most popular marketing techniques, and you can use it to maximize sales for your eCommerce business.

Why market your eCommerce business?

Marketing is an integral part of all types of businesses. For your enterprise to succeed, you should have a website. If you don't have one yet, we recommend designing a Wix ecommerce website that will help you grow and manage your business. You must also expose your products and services to the right audience. With many similar products online, you have to convince shoppers to pick your products over your competition.

Marketing your business promotes brand visibility, thus raising the likelihood of more sales. Employing effective marketing strategies makes it easier to reach potential clients, which leads to more conversions and profits. There are different social media platforms that you can use to promote your business; these include, Facebook, LinkedIn, Instagram and more.

How can I market my eCommerce business on Instagram?

Are you seeking ways to use Instagram to your advantage? Here're are tips worth considering;

1. Build a community- Enjoy better results!

No matter your type of products you sell, establish a community and encourage clients to always pick your products. With Instagram, you create specific brand hashtags to make clients discover your posts. Think of the best campaign that will inspire potential clients to use your brand hashtag. Begin with your loyal customers and prompt them to share their purchases to encourage others to buy from you as well.

2. Take advantage of influencers.

Some Instagram users act as influencers and have millions of followers. Influencer marketing is a type of digital marketing whereby online businesses partner with social media celebrities to promote their products and services. If you wish to reach vast numbers of clients, take advantage of Instagram influencers to promote your brand. You can also partner with other top brands that will promote your product, which can help you build brand trustworthiness.

3. Optimize your business profile

Nowadays, most consumers search for products and services on Instagram. An Instagram business profile has become the new home page, and therefore, you should make it more engaging. Create an attractive Instagram feed as you would with your business website. The must-have features to include are:
  • A company's profile photo
  • A bio including an elaborate description of your business and products offered
  • A link to your online store

4. Use story Ads

Instagram story Ads also work excellently. They pop up in between the stories of accounts followed and can have a huge impact on your potential customers. You have the option to create videos or photos- the choice is all yours. Be sure to use attention-grabbing clips. This helps draw the attention of more people as they quickly browse through stories.

5. Run contests & Giveaways

Engagement plays a vital role in digital success. You can keep on feeding your clients with content, but simple giveaways will go a long way. How can I go about this? Create engagement campaigns and give offers and prizes to your clients. This allows potential clients to sample your products while improving brand visibility and boosting sales.

6. Connect with your audience

 Join ongoing conversations and find ways to always interact with your potential clients. This makes it easier to find out what others think about your brand, products and services. Interacting with your audience also helps you to understand customer needs. And this makes it easy to tailor your products to match their requirements. Moreover, use this as an opportunity to market your e-commerce business. It also pays off to be friendly. Have a good attitude towards your audience, and appreciate their time on your page.

7. Use quality media

A picture is worth a thousand words about your brand. But, this works best when you use quality images and videos. Use a high-quality camera to capture clear images or hire a professional photographer to help you out. 

Moreover, capture the images in the best angles and edit them for excellent results. You can even use your mobile phone to edit the pictures. Nowadays, most mobile phones have exciting photo editing tools and features to aid business owners in their marketing campaigns.

8. Link to other accounts

Connect your Instagram page to your Facebook account to reach a wider range of clients. You can also have an Instagram tab on your Facebook page. This enables you to share your Instagram posts to all your Facebook fans. It will also improve your brand visibility and boost sales.

Final thoughts

Technology has made it easier for online businesses to market their product and services. The use of social media platforms like Instagram enables eCommerce businesses to develop deeper connections with potential clients. To get the most out of your Instagram campaign, consider the above ideas and improve sales for your eCommerce business.


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