What are the main benefits of email services for online stores?
Are you an E-Commerce service provider and looking to improve your outreach? Sending emails to your clients is what would be helpful in this context. Want to know the advantages of Email marketing for your online store?
If you are in a business and are not sending emails to your clients, you are definitely missing out on potential conversions. Emails Marketing is still one of the best channels for selling your wares directly or for sending special offers from time to time. These messages can also be sent the users who have abandoned their shopping cart or those who haven't visited your site for a long time.
Why do you need to use Email Marketing on Online Stores?
If you are an E-Commerce website owner, you definitely need to make use of the latest technologies for reaching out to your customers through effective marketing channels.
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While there are several options available for reaching out to your customers, Email marketing is one of the most tried and test methods till date. It has been found that more than 60 percent of businesses prefer email marketing over other options, such as social media.
What are the benefits of Email Marketing for an online store business?
There are several advantages offered by Email Marketing from an online store point of view. Let us analyze a few of the excellent benefits you can gain with Email marketing with an online store.
1. It can help you increase visits to your landing pages
The landing pages are the backbone of any E-Commerce website. The landing pages can be the perfect option for promoting a few specific products and substantially improving brand awareness. If designed in a robust manner, they can prove to be one of the ideal choices for your needs.
Making use of the best newsletter templates is a major marketing technique to attract your visitors to the landing pages. By attracting potential customers to your landing pages, you can improve your conversion rates.
2. Reactivate your inactive customers
There are situations where your customers may be inactive for a while in some instances. This happens even with popular brands such as Amazon and Walmart. You can make use of email marketing techniques to reactivate your customers.
You can use the reactivation emails to find if the customers are likely to make a return. Whether they make a purchase or not, the fact that they have opened your email should ensure that they are thinking of your brand. In fact, the reactivation mails can also be helpful in finding whether those customers are worthy of being on your list. You can choose to remove them if you find no response even after one or two emails.
3. Email marketing can help you deliver better customer service
Customer service is one of the essential aspects of an online store. An effective email marketing can prove to be quite efficient in enhancing your customer service parameters. It has been established that more than 54% of the customers prefer receiving their updates about the purchases through emails.
In fact, email marketing can be a great problem solver with respect to most of your needs. As long as they get access to the best customer friendly representatives, more than 70% of the customers find it a great experience by almost every count. Reaching out to the customers through email marketing can prove to be an exceptionally innovative and smart way to ensure a higher degree of customer retention. Email marketing can be your best bet for all your needs in an improved experience of improved customer experience ever.
4. It can help you improve your brand reputation
This is yet another huge advantage of email marketing. It can assure you a far better degree of brand reputation. Your emails can act as the perfect brand advocates. You can invite the customers to leave reviews of the products that they have purchased from your site.
Your customers themselves can be your brand ambassadors, and this can be achieved through the proper use of email marketing. You can ask them to share their reviews on your website or on social media sites. In addition to increasing your brand awareness, it can also help you serve your customers in a better manner. The feedback received from the real people can prove to be quite helpful. In fact, coming from the people who have used your products and services, they can indeed be useful in helping you enhance and improve the customer experience.
5. It can help you improve conversion with more segmentation
From what you have learned so far, you would have already understood that email marketing is a perfect option to get an enhanced degree of conversion. However, yet another excellent means through which you can improve your experience would be through proper segmentation.
Email behavior of the customers can provide you with an insight into customer preferences. Based on this knowledge, you can send personalized emails to your customer groups. You can even consider adding personalized templates such as names and addresses in your email campaign. There are a few tools that can be helpful in achieving the best standards.
The segmentation can help you segregate your emails into different genres such as retention mails, special event emails such as birthdays, and abandoned shopping cart emails. You can even improve your content delivery through the use of proper segmentation. Instead of boring and standard email content, you can make use of personalised content.
The Closing Thoughts
Email marketing has over time, proven itself to be effective in improving customer retention and keep bringing loyal customers back. If you are looking forward to a popular and improved choice of a profitable marketing channel, you will find email marketing to be one of the powerful tools from that perspective. Companies like eSputnik offer Behavior-based bulk and automated omnichannel campaigns that can give a major boost to your business. Make the perfect use of the best marketing technique and take your e-commerce business to the next level with email marketing.