Techno-Vation Trends That Hospitality Sector Must Be Aware Of
Technology resources hit one of the most crucial ones for firms' innovation and sustainability. Hospitality industries are also making remarkable progress to satisfy their audiences by fusing technology and innovativeness.
Technology resources hit one of the most crucial ones for firms' innovation and sustainability. It indeed will as we are in the age of technology. While this crucial premise of innovativeness started to lead the automobile and the electronics sector followed by manufacturing, and production. Be it any stage from production to consumption; be it idea generation, information sharing to target market disposition, technology is making wonders. What better can we anticipate where technology is enabling medical practitioners to detect potential illness?
Techno-vation: Service Sectors are no Exceptions:
Recently technological yields into the service based sectors have caught attention. With customers being the centre of all efforts, satisfying these highly demanding groups is getting intensely difficult. Hospitality industries are also making remarkable progress to satisfy their audiences by fusing technology and innovativeness.
Driving forces: Hospitality and Technology:
Imagine a process of planning a holiday, vacation or a business trip. Right from conducting an online search for travel plan, a good place to stay, price comparisons, making an online booking/reservation, adding on special services like airport pick-up, and automated check-Ins, there is a technological touch in each and every step of this process. This elaborates the vast array of opportunities that the hospitality sector has to exploit technology to the fullest.
So what factors are driving the most? Social and Economic, may be? Indeed Technology also!
Earlier, hotels were just a place for travellers to lay themselves for rest when they are away from home. Likewise, travel was limited due to restricted and expensive alternatives availability and dining out on specific purposes.
But today, travel is frequent due to availability of affordable options and ease of access. Likewise, lifestyle is busy enough to push people spending equal time in their third place after work and home – hotels, restaurants, café or bars. These are now socialisation hubs. Since the hospitality sector has presumed a very prominent role in modern day lifestyle, the need for the sector to stay upgraded at par with its audience anticipations becomes the key to success. With availability of Internet and Artificial Intelligence, some of the evolving technology-innovative trends in hospitality are born.
Smart Services: Services that are enhanced using technology and artificial intelligence to nurture best guest experiences are here referred to as smart services.
Automated Checks: Mobile applications and websites now allow guests to check in and check out automatically through their smartphones. These gestures also notify the staff thus allowing them with sufficient time to upsell and personalise the best of customers' service. These automated systems also help to track and monitor customer preferences thus enabling the service providers to build great customer relations. Hospitality sector in UAE is renowned for implementing such practices.
Self-Service Kiosk: Although in place for a while now, the benefits of these systems are inevitable. This service is a great time saver and reliever for people with less experience in a foreign land. They guarantee reliability as they are connected to a hotel, where the guest is abode. Further customers can also access available alternatives and choose the best that fits their convenience. There are barely lobbies without these innovative boxes.
Chat-Chat – Bot:
The AI chat interface to communicate with your guests for all needs. This not only saves a lot of operational expense for the service providers but it adds to a perfect customer service rating. Guests feel more private. This system allows the customers to schedule their check-outs, extensions, room services, cleaning and laundry etc.
Identification and Security:
Many hospitality service providers such as the airlines and the hoteliers are now integrating technology for better recognition of their service users and employees through fingerprints, voice recognition and facial scanning.
Secure payment systems allowing guests to make payments through their smartphones and selective payment apps solely authorised for respective service providers.
Many similar innovations are yet under development. As of currently, leading service providers are ensuring to have a branded application, a visible and pleasant online presence and smart check-in options to remain sustainably competitive. If service sector players are ambitious to survive the battle in the long run, exploiting the technological trends and upgrading accordingly will be the key, as technological advantages are offering many privileges to the service users. The more autonomy shifting to customers, the better experience customers will seem to have!!!