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1. On page seo
2. Off page seo
Creating a Valuable Backlink for your website is a key part of Off Page SEO , which is very important to rank a post.
"A backlink is a link with which a user can interact with two websites."
You can also understand it like this.
"Backlink is a way through which you can go from one website to another at the same time."
Why is it important to create a backlink?
as you know with the help of backlink you can get rankings on search engine result pages. The main reason for this is that if you have chosen the appropriate anchor tax for the backlinks and you are following the respective guide lines for it, this will increase your page authority as well as the domain authority. Thus you will get ranking on search engines.
How is Link equity determine?
#1. Is the link relevant?
First of all, when you want to build back links for your website, first of all you have to see whether the link of the given page is relevant to the anchor tax. If it is not right then you need to change it.
If it is relevant then you also have to pay attention to whether the link in anchor tax in the post is relevant to your website or not. If the relevancy factor is generated, then this is a good backlink for you.
#2. Is the link site authorative?
You must see in the backlink whether the backlink come from the authorative site.
For this, with the help of MOZ tool you can see the Alexa rank. You can also check page authority as well as his domain authority of these sites where you want to get or give backlinks. It affects your ranking factor.
#3. Is the link followed?
You also need to note in backlink building that which backlink we created that is followed or unfollowed. If the link is followed then search engine bot will check the link which will help in improving your ranking of your website. If the backlink is unfollowed then the search engine bot does not check this link because the unfollowed link is similar to a simple tax for search engine bot, but users can interact with this link.
#4. Is the link crawlable?
We need to note in backlink building whether the created backlink is crawlable or not. Meaning that the search engine bot can crawl it or not. We should try to make the backlinks we create are crawlable.
#5. Where is the link are located on the page?
Creating a large amount of backlink for your website is not appropriate for ranking factor. It is also important that the backlink you created is located in which position of your article. This is also very important from the ranking factor. The backlinks we create should be in a place where your article hides its deep meaning, it's basics.
#6. How many links are located on the page?
There are mainly two types of links on a page of any website.
• Internal link
• External link. (Backlink)
Getting a ranking on SERP also matters a lot. We should make such links on our page which are relevant to our website and link come from authoritative website. We should ignore other spammy websites.
#7. What's the Https status of the linked page?
You should keep checking the HTTPS code of the backlink which you taken.
These are some factors which we have to pay attention on when we want to create backlinks.