How to Use Marketing Automation to Improve Sales


Read this article to understand how you can automate your marketing process by making using the latest tools in the market. Know the tools available and the benefits they offer for your marketing automation.

Marketing automation refers to software that is used to automate marketing processes and increase the productivity of the marketing efforts of an organization. However, as effective as marketing automation is, you need to deploy it appropriately to get the desired result.
Below are the most effective ways to use marketing automation to increase conversion rates, and ultimately improve sales.

1. Use email marketing templates

To grow your business, you need a marketing template for email marketing, social media marketing, etc. Let's face it, designing emails is no walk in the park, and most templates come at a price. However, there are platforms that offer top-notch free email templates that can convince even the most pessimistic reader. As Best Email Marketing Software explains, free email templates are a useful itinerary because they save time and eliminate the need to hire an email designer or a programmer. This is simple, but should not be underestimated.

2. Reduce lead response times

A research done by Harvard Business Review shows that a prospect is 7x more likely to purchase a product if the response time is in less than 60 minutes, as opposed to over 60 minutes.

The same team of researchers discovered that over 60% of companies reply to inquiries after one hour. The best way to respond fast is to design a chatbot for that or ensure that an employee of the organization is always available for replying inquiries.

3. Leads Scoring
Not all leads have an equal prospect and purchasing capacity. If you don't separate planktons from whales, you won't be as effective as you should.

Proper leads scoring is an objective system that grades the urgency and quality of leads without giving any room for human mistakes in prioritizing the lead to pay attention to.

There are different types of lead scoring tools, and each type has its own unique approach. However, most tools allow you to personalize strategies to fit the purpose of your marketing campaign.

4. Real-Time Alerts & Visit Tracking
Wouldn't it be nice to know when a prospect is thinking about purchasing your product? Marketing automation tools have the ability to track the pages visited by your contacts and the time the visit happened. For example, if a prospect read an article on your page a few days ago, and they came back to your website to make an inquiry, you will be notified that a prospect is surfing through your website. This also helps you to pinpoint the source of your leads.

5. Use progressive profiling
Progressive profiling is a strategy used by marketers to capture more data about a lead every time they visit a website—it prevents a recapture of repetitive information. When you piece the information you have on a lead together, you can then come up with a hyper-targeted strategy for such lead.

6. Nurture your leads
Most leads won't just pop-up at your store to purchase your product or visit your website to fulfill the purpose of your marketing campaign because of your e-commerce marketing strategy. It would be best if you take the time to nurture them by building a sales funnel that will convince them to achieve the purpose of your marketing campaign.

Conclusion


Marketing Automation is the future of effective marketing, but without the right strategy, it can be a waste of resources. The strategies given above will help you generate leads and give you a high conversion rate.


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