Top 5 Digital Marketing Trends of 2020

Digital marketing is art of not only selling your products but to create a brand image in the mind on your buyers. Know the tips on how you can make your marketing unique, identifiable target customers, memorable and meaningful in this age on ever changing tech.

Digital marketing is not only done to sell your product but to make customers buy a product from your advertisement. With the help of digital marketing, you can raise your business. But for that you have to leave the old marketing strategies behind and adopt marketing techniques that are unique, identifiable target customers, memorable and meaningful.

  • Every brand's strengths lie in its customer's requirements because they are the driving force of every brand and marketing strategy.
  • SEO, PPC, content marketing, and social media marketing are the tools that promote digital marketing

How to Apply Digital in Marketing Trends

These digital marketing trends are now used by everyone in this era:
  • Artificial intelligence
  • Video Marketing
  • Voice search
  • Social marketing
  • Content marketing

Artificial Intelligence

The usage of AI is increasing gradually because it helps in digital marketing and makes everything automatic. It not only speeds our work but also makes it unique and takes it to the next level of advancement. It helps us to analyze data that how many customers are using our products and then brands can to do their work accordingly. But, it is not only limited to robotics and manufacturing, it gives much more insight. Use can use this refined data:
  • To predict customer behavior
  • Monitoring social media interactions
  • Adapting promotion
The growth of AI in the market wordwide is 154%. A survey by Mckinsey found that 37 percent of European advertisers started to use AI to deliver better targeting whereas 34 percent stated to not use artificial intelligence technology for digital marketing purposes at all. In it, the most common digital marketing tools are Chatbots and Marketing automation which are used to respond to common customer queries and guide their purchase. That's why if marketers are spending 50% on AI it can give them much better customer conversion. Even Influencer Marketing can be done by AI.

Video Marketing

Video marketing is one of the most attractive trends in Digital Marketing. A brand or a company with outstanding video campaigns gains more customers which translates into more eCommerce and gives a better conversion rate. The usage of smartphones makes a little bit difficult to read emails because of their small screens but videos provide an opportunity in its right format. It provides reachable data and communication possibilities of the companies with the customers. It keeps the audience engaged. It creates valuable video content that
  • Educates
  • Informs
  • Describes
  • A story that attracts your target demographic.

Highly polished and designed videos are more useful instead of plain text and gains more customers. In 2020, 99% of people, 85% of businesses, and 80% of marketers are using videos for promotions. The country with the highest digital video advertising spending is the United States.

Voice Search

In Digital Marketing, Voice search plays an important role. It compliments visual experience by providing all the relevant information for the long-tail keywords that people are searching for on their mobile phones. AI is getting smarter and the number of errors made by voice assistants like Alexa by Amazon, Siri, Apple Home pod and Google home key players has reduced greatly. Optimizing for voice search is a great way to spread brand awareness. The best voice search bot should:
  • Understand the language
  • Be conversational
  • Answer the questions but it should be right grammatically

Voice technology is developing at a rapid rate because of the startups like Blutag and Jetson who started online businesses trading. Now their product turns catalogs into well-developed voice-enabled marketplaces due to which 50% of the brands marketing in the United States are launching voice apps that answer questions about the company or the product. Whereas 9% of marketers launched voice apps that facilitated the buying process to the purchase. This helped their customers to place orders with simple voice commands.

Social Media

Social media is a platform where we do Digital Marketing and its advertising is a type of word-of-mouth marketing that focuses on using key leaders such as Whatsapp, Facebook, Pinterest, Snapchat, Reddit, and Medium. These services amplify your brand message to a larger market. In digital marketing, social media users are growing and buying impulses are triggered through feeds and stories. eCommerce businesses are realizing the impact Social can have on their eCommerce sales with measurable numbers and increased traffic. With proper social media usage you get:
  • Increased brand awareness
  • Economical marketing options
  • Increased traffic to your web page
  • Opportunity to reach fledgling audiences
  • Constant commitment with the target customer

According to Instagram, the number of its active worldwide is 1 billion and 90% of them are following shopping brands. The users of Facebook are 67% who interact with brands directly through social media posts or ads and watch stories daily. It provides edge to stimulate your business.

Content Marketing

If we provide the services to our customers by using interactive content then it will keep the customer interested. It will increase brand awareness and the prospective investors won't take time to invest if these metrics are shown as proof. Unique content with maximum headings and bullet points and the use of unique font, size, and design will attract customers even if you are posting on Facebook. It increases your website popularity and followership. Content is mostly used in
  • Emails
  • Articles
  • Web content
  • Features of the products
  • Prices description including discounts
If we write the features of the product in an interactive way the customer will attract and connect to your brand. Arrange your content according to the interests, demographics, and environmental distribution. Interactive content generates 2x more conversions than passive content. 81% of marketers agree that interactive content is beneficial to take people's attention than static content.

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