7 Web Design Tips to Improve User Experience


With businesses shifting online at a pace never shifting before, a website is the first step to your entry into eCommerce. Know how to make this first step in the best way possible by having the best website design for your business. Read this article to know the top 7 web design tips to improve your user experience.

We're in 2020, and a website is an essential component of a successful business. When building a website for your business, you not only need to ensure that it is attractive to users but also easy to use. After all, a website is an effective marketing tool that can work for you 24/7 if done right.

Even so, a large percentage of internet users have come across websites that aren't either responding to mobile devices or are loading slowly. The worst part is that majority of these consumers won't return to a site that they had a bad experience with. Too bad, right.

Just like in the brick and mortar business setup, the impression that customers have on your brand will determine whether they will come back or not. Your website's user experience will go a long way in determining the success of your online business.

Below are some web design tips that will help make your website more helpful to users.

Web Design Tips on How to Improve Your Website


Your website is the backbone of your digital marketing efforts. Follow these tips to create a website with excellent user experience:

1. Make Your Site Mobile Responsive


Most internet users scroll through web pages using mobile devices such as smartphones and iPads. You can take advantage of these mobile users by making your site responsive to mobile devices. This way, people using smartphones can browse through your website and get what they're looking for with ease.

On the other hand, most internet users are likely to leave your website if it is not mobile-friendly. Too bad, right? Among other things, this can lead to significant income loss in the long run.

2. Improve Your Page Speed


Even if your website is responsive to mobile devices, users will still avoid it if it is loading too slowly.

Internet users, whether on mobile devices, laptops, or computers, will want to get faster results when they browse on the internet. If that's not the case, they'll move to another site.

As a thumb of rule, ensure to test your website loading speed to ensure users don't have to wait for long to get results. You can use Google's free service to help analyze your website speed. You will also get great suggestions on how to optimize your site's speed on Google.

3. Use White Space


You can also make your site user-friendly by using more white spaces. While most clients would want to use this white space for advertising, it can go a long way in helping make your content legible. Among other things, this will help attract the reader's attention.

4. Simplify the Navigation Process


Internet users are also likely to be frustrated by a website with a complicated navigation process. In fact, most of them are likely to leave your website and never come back. It is, therefore, essential to ensure that your website's navigation process is as simple as possible.

For excellent user experience, ensure that users can browse through your website with ease and that your labels are descriptive.

5. Ensure the Contact Information is Easily Found


You want your users to contact you whenever they need help, right? Ensure that they can easily find your contact information. While this may seem obvious, some users still have challenges finding contact information on various websites, which makes them leave the site.

You can, therefore, increase customer conversion rate and ultimately get higher revenue by adding a phone number or email on your home page.

6. Make Your Home Page Attractive and Informative


The homepage says a lot about your website. In fact, people visiting your site for the first time will rely on it to get an idea of what your website is all about.

After looking at your homepage, people will decide whether to navigate your website or not. As a rule of thumb, ensure that your homepage is not complicated and that it is impressive to internet users. Consider adding subheading and even short paragraphs on your homepage to make it simple to the users.

You can also increase user engagements by using bullets points and large text on the homepage.

7. Have a Clear Call to Action


Even after following the above, you might not have a higher customer conversion rate if you lack a clear call to action on your page. An attractive and clear call to action will help your website users navigate your site with ease.
Even so, ensure to choose the words to use in your call to action wisely. Ideally, consider using exciting words that prompt users to take action.


Comments

Author: Umesh19 Jul 2020 Member Level: Gold   Points : 6

An orderly site with good loading speed is what many surfers and users look up to. Home page is the crucial place as well said that first impression is the last impression. If the menu buttons on the home page are well placed then it would help the visitor much. I am a regular surfer and usually visit some new sites also. What I have observed is that in some sites they would first ask you to register and then only share the information with you. I think that is too much to expect from the surfer. It would be better if home page shows some salient features like services offered and main offerings and then only prompt for registration through a pop up box. Another thing that I would like to mention in this context is that in some sites navigation is too clumsy or complex and the surfer leaves it in desparation. So back button or going back to same page is also a point that is to be kept in consideration while designing the web architecture.



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