How to Get SEO Certification
Read this article to know how you get an SEO Certification from the top-rated institutions. Know which certificates matter in the industry and which institutes can help you get kickstarted in the SEO industry in the best possible manner.
It is predicted that the SEO or Search Engine Optimization industry will continue to grow to an estimated $79 billion by 2020. A recent survey of 357 marketers found that more than 90 percent of them plan to increase their SEO budgets. It is one of the biggest levers that a business, organization, or company can use within its strategy as part of its growth goals.
SEO teams are part of growth organizations to drive traffic and visibility in organic search to boost the business. SEO can play a critical role in digital marketing programs. It has become a pillar and forced to be believed with through mind, money, and matter. In the early days, SEO used to be driven by IT people and solely tech-oriented, but now they support all digital marketing.
Around 93% of online experiences begin with a search engine. With these percentages, we can understand the growth and value of Search engine Optimization and why SEO certification courses are becoming more popular.
What is SEO?
SEO stands for Search Engine Optimization. It is a process that helps internet users to find the information they need, through search engines. SEO is a digital internet marketing strategy that aims to get website rank higher in web page search results.
SEO works to get traffic for free, organic, or natural search results on search engines like Google, Bing, etc. As all search engines have the same goal to show the best and most relevant result to their users and so do the work of SEO. It is all about making marketing strategies to drive more relevant traffic, leads, sales, and ultimately revenue and profit for the business.
Creating a Site map is one of the major aspects of SEO. A site map is an overview of the main page on the site and a basic building block of SEO. Apart from sitemap, Search Engine optimization requires the site owners to make use of web hosting tools such as HTTPs, Meta tags, and Anchor text. One particular method that can help a company be more successful with their marketing campaign is Keyword Marketing in SEO. The keyword list is used to promote a website that deals with related products and services.
Top SEO Certifications
In the fascinating world of SEO, several players provide the best SEO certifications along with training that candidates can pursue and demonstrate their SEO skills. Here is a list of certifications that are available.
SEO Training Course by Moz- Moz provides you a course to learn SEO tips and tricks. This is a beginner SEO course that includes over 5 lectures and 51 mins of content.
Apart from all these courses, there are many other platforms to learn SEO and you can choose the one that suits your learning needs.
Preparation for SEO Certification
With some wise steps, here is how you can start your SEO certification journey.
Seek Out an Opportunity- First of all, seek a ground floor opportunity. Find an internship or job that will get you in the door and work with real SEOs.
With the availability of the highly advanced course and certification, one can start a career in SEO quickly and become a part of the trending and trusted job in the world of digital marketing.