How to Get SEO Certification

Read this article to know how you get an SEO Certification from the top-rated institutions. Know which certificates matter in the industry and which institutes can help you get kickstarted in the SEO industry in the best possible manner.

It is predicted that the SEO or Search Engine Optimization industry will continue to grow to an estimated $79 billion by 2020. A recent survey of 357 marketers found that more than 90 percent of them plan to increase their SEO budgets. It is one of the biggest levers that a business, organization, or company can use within its strategy as part of its growth goals.

SEO teams are part of growth organizations to drive traffic and visibility in organic search to boost the business. SEO can play a critical role in digital marketing programs. It has become a pillar and forced to be believed with through mind, money, and matter. In the early days, SEO used to be driven by IT people and solely tech-oriented, but now they support all digital marketing.

Around 93% of online experiences begin with a search engine. With these percentages, we can understand the growth and value of Search engine Optimization and why SEO certification courses are becoming more popular.

What is SEO?

SEO stands for Search Engine Optimization. It is a process that helps internet users to find the information they need, through search engines. SEO is a digital internet marketing strategy that aims to get website rank higher in web page search results.

SEO works to get traffic for free, organic, or natural search results on search engines like Google, Bing, etc. As all search engines have the same goal to show the best and most relevant result to their users and so do the work of SEO. It is all about making marketing strategies to drive more relevant traffic, leads, sales, and ultimately revenue and profit for the business.

Creating a Site map is one of the major aspects of SEO. A site map is an overview of the main page on the site and a basic building block of SEO. Apart from sitemap, Search Engine optimization requires the site owners to make use of web hosting tools such as HTTPs, Meta tags, and Anchor text. One particular method that can help a company be more successful with their marketing campaign is Keyword Marketing in SEO. The keyword list is used to promote a website that deals with related products and services.

Top SEO Certifications

In the fascinating world of SEO, several players provide the best SEO certifications along with training that candidates can pursue and demonstrate their SEO skills. Here is a list of certifications that are available.
  • Simplilearn's SEO Training Course- Simplilearn is a leading certification provider and its blended learning program will assist you to learn SEO from scratch. You'll also gain practical exposure by working on 20+ industry-based projects and various SEO tools.

  • SEO Training Course by Moz- Moz provides you a course to learn SEO tips and tricks. This is a beginner SEO course that includes over 5 lectures and 51 mins of content.
  • SEMrush Academy- SEMrush is one of the leading providers of tools for SEO. It offers courses in Content Marketing, SEO, SEM, SMM, and PPC. These courses are prepared by the top SEO experts and are constantly updated to introduce new features, tools, and skills.
  • ClickMinded- ClickMinded offers self-paced and paid SEO certification. It includes around 66 lectures and 5 hours of content.
  • Udemy- Udemy gives certifications for complete SEO training and SEO for Wordpress website. With these courses, one can learn to get ranked #1 on Google search with Wordpress and become a master of SEO. 21 articles and 9.5 hours of on-demand video, assignments are the perks given by this course.
  • The SEO Playbook- This SEO training program is one of the most in-depth and actionable programs by the SEO Playbook. It is designed for intermediate to advanced SEO practitioners to increase organic traffic, leads, and sales.
  • Advanced Search Engine Marketing Certificate Programs Online by the University of San Francisco- This certification program includes preparation for the Google AdWords certification exam, It is a paid course package with 8 topics and 6 lectures for each topic.
  • Hubspot SEO Academy- This course will help you to dive into establishing a strategy for your SEO, and covers crucial skills.
  • Google Analytics Academy- One certification every SEO should have is Google Analytics Certification because Google Analytics is the tool that everyone uses daily to track the website's performance.

Apart from all these courses, there are many other platforms to learn SEO and you can choose the one that suits your learning needs.

Preparation for SEO Certification

With some wise steps, here is how you can start your SEO certification journey.
Seek Out an Opportunity- First of all, seek a ground floor opportunity. Find an internship or job that will get you in the door and work with real SEOs.
  • Find a Mentor- Find an experienced SEO who will be your mentor to guide you in all ways possible. A good mentor will be someone with whom you can actually spend time, asking questions, and even better, assisting in their work. You can get Virtual Mentors also on social media or elsewhere.
  • Find and enroll in a suitable course- There are several courses and certification for SEO, provided from top-ranked websites. You can choose and enroll in any of them as per your ease and requirement.
  • Read and Learn- Continuous reading and learning are essential for being SEO. Read more about SEO to keep yourself updated and skilled. Learning should be more about Understanding SEO, Creating Content for SEO, Keyword research, Understanding Search engine marketing, and Schema Mark-up For SEO.
  • Do The Hard Work- Theoretical reading is for knowledge but hard work and getting your hands occupied with practice and work will give you experience and vast scope for the future.

With the availability of the highly advanced course and certification, one can start a career in SEO quickly and become a part of the trending and trusted job in the world of digital marketing.


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