Interview with Parmveer Singh Sandhu, a Digital Marketing Expert and the Founder of Quibus

Parmveer Singh Sandhu is the Founder and a Head of Growth at one of the best Digital Marketing Agency in Jaipur - ​Quibus Technosys ​and a Trainer at Digital Marketing Training Institute- ​Quibus Trainings​.

He started his digital marketing journey 10 years ago. Till now he has helped various businesses in planning & implementing digital marketing strategies, identifying new business opportunities online, and increasing business revenues. Along with local clients, he has dealt with many international clients too.

He has also trained more than 600 students at ​Quibus Trainings​ from all over India. His passion for educating people and taking Digital Marketing to new horizons made Quibus one of the leading brand name in Jaipur.

So, let's begin the interview with Mr.Paramveer Singh to know more about what he does, his digital marketing journey, and some more in general about digital marketing.

Q1: What motivated you to get into digital marketing?
Ans: ​10 years ago, I used to teach physics. Just to teach physics online, I came into the digital marketing field. After that, I realized that Digital marketing has a broad scope in the future and hired a team to provide digital marketing services in Jaipur. Since I was new in the industry and didn't have much knowledge of the industry, I lost 18 lacs. Then I decided to learn things on my own, so I started reading blogs, joined various discussion forums, surfed videos, etc. I wrote a few blogs, too, which not only helped me to get paid $100 cheque by Google but also motivated me to stay in the industry and grow the business.

Q2: Did you joined any institute to pursue Digital Marketing course?
Ans: ​Simply, no. because at that time there was no Digital Marketing training available in Jaipur. But I would like to mention that I joined an institute to learn to code.

Q3: What do you think, will Digital Marketing take over Traditional Marketing in the future?
Ans: ​According to me, Digital Marketing can never eliminate Traditional Marketing as TV ads still have their value. But due to the vast reach of the internet, i.e., from kids to older, urban to rural areas, and penetration of 5G in India in 2020, we can expect more and more growth of digital marketing in the future.

Q4: What are some major challenges faced by digital marketers?
Ans:​ Being a digital marketer, I have observed the following challenges faced by people working in this field -

• ​The common myth ​- Still, many people consider digital marketing as an overnight money-making scheme. You begin writing a blog today and start earning a handsome amount tomorrow. Absolutely no, it never happens. You need to work hard, and you have to make efforts and also give some time for results to come.
• ​SEO Competition ​- Nowadays, the competition to rank on Google's first page is very intense. Everyone is applying their SEO strategies to achieve top rankings. So, in such a situation, it becomes essential to develop quality content.
• Dynamic Industry ​- Digital Marketing is an evolving industry. Every year there is a significant update and changes in the algorithm. So you have to be a keen observer, those who keep an eye and identify these changes get the benefits of early birds.
• ​Developing proper plans and strategies ​- To be a successful Digital Marketer, it's essential to create appropriate plans and strategies. Though these days, digital marketers are very focused on doing proper research and executing of the idea, there are still digital marketers, who do not focus on driving results. It is important to keep your eye on the result with a plan, which you keep on reshaping according to the circumstances.

1. First of all, we have limited seats.
2. We scan students before giving them admission.
3. I personally take classes; there is no faculty system.
4. Students are motivated to implement everything practically and study from various sources.
5. We prepare them for the future, not just for jobs.

1. Basic knowledge of computers and the internet.
2. Good communication as well as writing skills.
3. You should be a keen observer with excellent analytical skills.

1. Video marketing will continue to rule
2. Interactive Content in the storytelling format with personal experiences will gain importance.
3. 2020 will be the year of Artificial Intelligence.
4. Voice search will gain more popularity.
5. Chatbots will play an important role in 2020.

1. Don't jump for any strategy or advice getting influenced by your competitors. Run pilot projects on your own, see the response, observe data, and make decisions accordingly.
2. Always focus on your own brand; get inspired but don't mimic.
3. Don't try to be better than others but focus on representing things differently.

• Education ​- We have achieved top ranks and have generated exponential revenues for different educational institutions.
• Medical ​- We have been creating valid traffic for or clients in the Medical Industry by using effective SEO strategies.
• Travel ​- We specialize in using updated SEO techniques to generate effective results for Business in the Travel Industry.
• ​E-commerce ​- We are bringing organic traffic for Ecommerce Websites & taking the business to the next level.

• Rich Dad Poor Dad - by Robert Kiyosaki
• Good to Great - by Jim Collins
• Seven Habits of Highly Effective People - by Stephen Covey