12 Proven E-Commerce Marketing Strategies to Grow your Business

Are you planning to start an e-commerce business? Check out the best and proven e-commerce marketing strategies.

Do you have plans of setting up an E-commerce business? This would be a 'Flop Idea' if you don't have any strategic marketing plan. An e-commerce marketing strategy must have all the ingredients to transform the top-of-funnel traffic into purchase decisions.

Before you take your business online, you must have a clear concept of e-commerce business practice and its process. We'll tell you this knowledge you can only acquire if you have professional training on this. Joining our digital marketing institute in Delhi which focuses on e-commerce marketing would be the best help in developing an e-commerce business strategy.

Only true professionals in this field can equip you with the best tactics and hacks for preparing a blockbuster e-commerce business strategy.

Let us have a look at what are the key points to be taken care of while preparing an e-commerce marketing strategy –

  • Unique and attractive content to grip customers.
  • Offering solutions instead of being pushy.
  • Active outbound strategy to make people search for your products online.
  • Keeping a close eye on analytics and consumer response.
  • Suitable budget allocation for the fruition of the strategy.

The virtual world is a jungle of e-commerce businesses. Sustaining and standing out among them is never a piece of cake.

In this article, we will learn some essential e-commerce marketing strategies that would be extremely beneficial for securing business growth.

List of 12 Best E-Commerce Marketing Strategies

Any start-up e-commerce business site should focus on the budget plan, thereby preparing the strategy in sync. Researching keywords, link building, blogs posting - anything can drive conversion for years.

1. SEO

Search Engine Optimization is essential for any online website. E-commerce sites are no beyond. Ranking webpages with high-performing keywords will make people search your site better.

Unique content and choice of keyword play vital roles in on-page SEO. Also, have a look at how people are searching for products online. Analyze both the 'trend' and 'dialect'. You have to fine-tune your keyword for maximum optimization.

2. Include product review section

Research suggests that 84% of people bank on online reviews before even visiting a new site. This particular part you just can't afford to skip.

There are multiple Wordpress plug-ins available that enable a hassle-free customer review upload to any e-commerce site.

3. Effective Content Marketing

An effective content marketing strategy holds the maximum power to make people sign-up for your e-mailers. Not necessarily on-page content but also off-page SEO content can bring many people to your cart.

Those you want to keep a blog section in your site, it's not necessary to write blogs about your product and offers. Instead, you should talk about some solutions, tips, and benefits that of the entire product category. Suppose, you are selling organic fruit juices, go on write blogs on- 'Why people should drink fruit juice twice in a day', '7 benefits of having fruit juice daily' etc.

4. Use Social Media Marketing

Social Media platforms are gold mines. You just need to know how to promote your content on social media and bring out the biggest pie.

An effective e-commerce marketing strategy must include social media marketing in its itinerary. Social media promotion directly reaches out to both the new and existing users. If your content interests buyers, you also earn both their share and recommendations. Before that, you need to know which one is the best suitable for your product type and promotion.

5. Guest Posting

Want more popularity and quality backlinks? Try guest posting. Visit different sites, read their on-page content and comment in relevance.

Extend your blogs and articles and present them before a new audience. This is the best trick to get noticed.

6. Influencer marketing

This might not be a cost-effective product promotion technique but influencers can spread your business

For small and mid-sized e-commerce businesses influencer marketing can be a great option for pushing the envelope forward. Influencer marketing can provide your business with the audience of your influencers. It will maximize your business reach. Find more about BrandAware, one of the leading influencer marketing agency in Kerala.

7. Use Email Marketing

Email marketing is the mainstay of the e-commerce marketing strategy. Unless you know how to strategically reap the best advantage of it, your business will be deprived of a chunk portion of sales.

To make an announcement, an email consisting of attractive visual and befitting, personalized content has no parallel. Researches reveal that automated, personalized emails have a 75% open rate. Without a personal touch, it straightway goes to the bin.

8. Create Instagram shoppable posts

Thanks to the millennial Instagram has turned out to be the biggest shopping destination. This highly attractive visual platform has a maximum engagement rate.

This is the e-commerce-favourite showcase destination as well. Create shoppable posts, tag products in the pictures, people will automatically click provided the posts are appealing. If the features are not available to you, use third-party apps to tag your picture.

9. Google Ads

Google Ads makes your targeting precise with the choice of keyword. With effective bidding, your ads receive a higher volume of relevant searches. These ads get displayed over organic search results. Thus, it gets you an edge over your peers.

Google Ads reach your product to those people who are searching for the same product/service on the search engine. It's worth investing in Ads from the lead generation standpoint. Joining a professional digital marketing training in Delhi would be a great help if you want to earn maximum with your paid ad campaigns.

10. Facebook and Instagram ads

Facebook and Instagram both offer paid ads. Yet, they are not as costly as Google Ads. There is a stark difference in the targeting process as well. Despite the search intent here you can target your audience with different filtration viz. age, interest, and location, etc.

This is the best inbound marketing type which lets you introduce your product before your audience alongside you can create demand as well.

11. Promoted Pins

This is the paid ad version offered exclusively by Pinterest. The format is a mixture of both the Facebook Ads and Google Ads.

Promoted Pins pops up as feeds based on relevant searches. Pinterest has its own set of audience and they make their purchase decision based on the display. It's good to invest in this platform from an e-commerce marketing strategy point of view.

12. Retargeting

When you want to send your product to the existing users this is the best option that you have. Users can be -

  • Website visitors
  • Previous buyers
  • Email subscribers
  • Unsubscribed customers

Facebook is the best retargeting platform. Google Ads does have a strong retargeting capacity.

E-commerce strategies are evolving every single day. However, these discussed strategies are the most trusted and tested ones. Some strategies do wonders without any investments and people spend a galore on paid promotions as well.

Having said that marketing tactics need to be modified with time and buyers' interest. Otherwise, they will fall flat.

Article by Tony John
Tony John is a professional blogger from India, who started his first Weblog in 1998 at Tripod.com. Tony switched to blogging as a passion blended business in the year 2000 and currently operates several popular web properties including IndiaStudyChannel.com, Techulator.com, dotnetspider.com and many more.

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