How to start an eCommerce website in India?

Do you want to start an eCommerce website in India? Not sure how to go about the same? Read this post to know what are the options you have for building your eCommerce website and the advantages/disadvantages of each.

The status of this resource is Pending and require some modification by the author.

The contribution of eCommerce sector in the overall trade is increasing at a fast pace- especially in developing countries in India. People today want to shop at the comfort of their homes using their laptops or mobile phones. In such a situation, you are losing out on a big opportunity of expanding your business & reaching out to millions of customers across the country and the globe by not taking your business online.

In this post, we will explain in detail how to start an eCommerce website in India from scratch at an affordable price.

When you think of starting an eCommerce website you essentially have 3 options- all of them their own set of advantages & disadvantages as mentioned below:

Hire a web developer

This is one of the most common options where people hire a web developer or take up services of a website development firm for designing their eCommerce website.


  • You can outsource complete design and development to professionals.

  • No need to invest time and effort in building the website yourself.

  • Disadvantages

  • Very costly- especially for startups and SME's who do not have significant budgets.

  • Dependency on developers/tech person for doing even small level of customisation or changes to the website.

  • Might take significant time for developing the site and going live.

  • Using a Do-It-Yourself Ecommerce Platform

    Contrary to the popular notion, starting and managing your own online store has become extremely affordable & easy- thanks to a variety of tools & Do-It-Yourself website builders. You do not require coding or top-notch technical skills to design/code your website. You can make your fully functional eCommerce website live within a few minutes and start selling online without even having to engage a web developer.


  • Complete control in your hands- no dependency on any agency or developer.

  • Cost effective as compared to hiring a developer on engaging the services of a firm.

  • Ability to pay the charges on a recurring monthly basis instead of paying in lump sum.

  • Time to design the website and go live can be literally a few hours or days.

  • Disadvantages

  • Time and efforts would be required to build the website yourself- though it's extremely easy and doesn't require tech skills.

  • Doing major customisations to the website may require the services of a developer.

  • There are multiple Do-It-Yourself Ecommerce Platforms like Shopify, BigCommerce, Wix, Shopmatic, etc. If you are looking for the best Do-It-Yourself eCommerce platform, my personal recommendation would be Shopify. It is one of the most popular and widely used eCommerce platforms- not just in India but across the world. It has more than 1 Million Ecommerce stores on its platform with clients in more than 175 countries. Their pricing plans start from as low as $29 per month which will allow you to launch a fully functional eCommerce website. It provides you with a complete suite of services ranging from eCommerce website, payments, marketing, logistics, etc from its own platform as well as via plugins which can be integrated on your website.


    We have explained in this article how easy and affordable it is to start an eCommerce website in India. While you may go for a custom-built website or a Do-It-Yourself eCommerce platform, it is important to note that getting your business online & selling products virtually is necessary in today's world. Do not shy away from launching your own store and taking your products to millions of people across India and the globe.


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