Follow These Push Notification Dos and Don'ts for User Re-Engagement
Read this article to know the best practices for user re-engagement using push notifications. Know how to differentiate between users based on geography, when to send such notifications and how to make sure that the users don't unsubscribe from your notifications.
Did you know increasing the customer retention rate by as little as 5% can maximise your profits from 25% and 95%? It's no wonder elearning brands focus their efforts and funds on nurturing relationships with existing customers. While this in no way means that you should not target new customers but seek to re-engage them. That being said, you must now be wondering how to persuade them to buy and create an effective brand recall value. One of the best ways to do this is with the help of push notifications.
Push notifications are small clickable messages which you receive on your desktop or mobile phone. These notifications facilitate engagement with the brand even if the customers are not even using the website. Delivered in real-time, these garner a wide reach and procure higher conversion rates. However, creators must ensure that push notifications are implemented in an effective manner for making the most out of this technique.
So, to assist you in the preparation of a browser push notification strategy for your elearning business, we are shedding light on certain dos and don'ts for user re-engagement using push notifications. Keep these in mind and your campaigns will sail.
Dos of web push notifications
While creating web push notifications, make sure to keep the following points in mind:
Create an effective opt-in
The first and foremost thing to be considered while creating web push notifications is to ask the permission of the user to send notifications via the browser. Once the user clicks allow, they'll get the notifications even when they're not on the particular website. On the other hand, if they elect to block, they will never see your pop-up again. Moreover, timing matters a lot in this case so make sure to find the right time to send your notifications.
Craft a compelling message
As you know, your content is the main highlight of the complete push notification. You have 40-120 characters to convey your message to your target audience. Hence, it is crucial to address the pain points of your audience and convey your value proposition to them in those limited characters. Also, keep in mind that the copy must be extremely compelling while being concise and succinct at the same time. And, adding social proof to the push notifications is just another way to increase the click-through rate. For instance, you can say "Over 1000 users have already shared this article".
All elearning marketers must note that the majority of users reach two or more brands before making their desired course purchase, hence it is always wise to adopt for a multichannel approach and target customers on more than one channel. For instance, if the user misses out your 'price alert message' in push notifications, the email does the job thereby increasing the chances of conversions.
Don'ts of push notifications marketing
Apart from various elearning browser notifications best practices, there are certain don'ts which you must also be aware of. Have a look at those below.
Creating a broad campaign
Don't follow the 'one-size-fits-all' approach when targeting users and implementing any marketing technique, even push notifications. As audiences differ on the basis of geography and their areas of interest, it is vital to segment audiences based on different parameters like purchase history, browsing behaviour, type of browser, traffic source, type of visitor, etc. and make sure to further provide them a personalised experience.
Delivering messages at the wrong time
Timing is everything when conveying messages to the desired target audience via push notifications. While these are sent in real-time and not stored anywhere, sending them across at the wrong timing may lead to low open and view rates while at the same time users may find them to be intrusive and might even unsubscribe from your notifications. There is no fixed time as the best time to send push notifications and it is based on the factors mentioned above.
So, follow these dos and don'ts to retain your users and decrease cart abandonment today!