Save Time (and Money!) Operating Your Business with the Latest in Data Sync Services

Read this article to know how to sync your business data across business divisions as well as internally quickly and with the cloud. Know how to do it, which service providers can help you and how it saves time and money compared to doing it manually.

The business world today is incredibly competitive, and many companies are struggling to keep up with the fast pace of marketing, sales, and payment processing that having a modern business creates. Marketing and selling products on the internet can be very lucrative, but also very demanding; it is easy to feel swamped with data that must be managed for your business to operate efficiently.

There are many apps and online services that can help a business handle all the data and customer records that can be generated by a successful marketing campaign or sales push, but this will often lead to bottlenecks when it comes to processing this data and turning the products into profits.

All these apps and services will often require a lot of data input, adding your records to each service in order to get the most from their features. Fortunately, there are data syncing services available that help you to seamlessly synchronize your records across multiple platforms saving you time, and with it, money!

How Does Data Syncing Work?

There are a number of services like MailChimp, HubSpot, SalesForce, and ActiveCampaign that many companies use to engage with their customers and help implement their marketing campaigns.

These services offer a lot of conveniences, but often they will require companies to add their data to each platform, and often you will be entering the same information over and over into each database. With data syncing, you can migrate data from one service to another, saving time and money, and you can set rules that can help you to target specific types of customers by set criteria. Using this strategy lets you market products much more effectively and will often make a marketing campaign much more productive by only reaching customers that the product or offer is relevant to.

What Kind of Services Can Be Synced?

There are many services you can sync, such as Salesforce and ActiveCampaign, which helps you combine the power of both of them. PieSync explains how this works, and well as the benefits. PieSync lets you synchronize data from a number of different services, including cloud accounting services like Sage, email marketing apps like MailChimp and customer relationship management software such as Zoho and Nimble. Even payments services like Stripe can be integrated into one streamlined and efficient service.

What Kind of 'Rules' Can I Use?

By using a data sync service, you can send marketing emails to certain customers that fulfil specific criteria like age, gender or geographic location.

If you have a marketing strategy that would only apply to men aged 30-50, located in the mainland United States, then you can make sure your marketing emails only reach these customers and don't 'spam' other customers that don't fulfil the criteria by sending them an irrelevant email that they may find a nuisance.

Operating a successful business is incredibly rewarding, and not just financially, but it can also be very time consuming, especially if you only have a small team. By using some of the latest software and technology a small business can run more efficiently and create sales that would be the envy of a multinational conglomerate.

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