Upwardly Review- Best Platform for Mutual Fund Investments?

Are you investing in mutual funds but want to make the process of finding best-suited schemes, making investments & tracking your portfolio hassle free? Check out this detailed Upwardly Review wherein we have explored the features & benefits of this platform in detail.

Mutual funds have become a part & parcel of every Indian investor these days. There are various types of mutual funds suited for everyone's requirements- ultra conservative & safe liquid funds, aggressive equity funds, sectoral funds, and many more. Apart from this, the number of AMC's offering such schemes is not less either. In such a scenario, you need tools to compare various schemes of all AMC's, find complete data about them like the individual portfolio, fund managers, past returns, etc., make investments in them & monitor the investments. How about we do all this at a single place instead of going to multiple AMC's and tracking transactions/folios separately? In this post, we will explore a similar platform and know the benefits offered by it in this detailed Upwardly Review.

What is Upwardly?

Upwardly is a platform (available on Android, iOS & Web) which helps you invest in mutual funds at ease.

Below are some of the things which you can do on Upwardly:
  • Research on mutual funds offered by all major asset management companies
  • Setup investments (SIP/Lumpsum) in mutual fund schemes of your choice
  • Set goals, see the recommended funds, invest in them & manage your progress
Apart from these are many more use cases of Upwardly which are explained further in this Upwardly Review.
You can signup for free at Upwardly and explore the platform by clicking here

Why should you invest with Upwardly?

This a natural question which would come to your mind because similar facilities are provided by multiple platforms. However, there are not many platforms which offer you all the facilities in one place. For example, You can go online & search for details of mutual fund schemes but to invest in the same, you will have to go to the respective asset management companies website. If you are investing in say 3-4 schemes of different AMCs, making & tracking investments separately will be a cumbersome task. Platforms like Upwardly come handy in such cases.
Upwardly Website
Below are some reasons for using Upwardly:
  • Convenience
  • The major reason why you should opt for a platform like Upwardly is the convenience it offers. You can invest in schemes of multiple AMC's from a single place without going to the AMC office or AMC website. Moreover,
  • Amazing User Interface
  • Their User Interface is one of the best I have seen for financial products or apps. It is extremely simple to use its platform. The goal-based approach they follow is quite unique and interesting.
  • Availability of Tools
  • There are multiple tools on their platform like SIP Calculator, Retirement Calculator, MF Calculator, etc. to review various mutual fund schemes, checking rankings assigned to them as per the category & their own algorithms & their returns in the past.
  • Advisory Service
  • Once you sign up on their platform, you are assigned a 'Wealth Advisor' who is available on phone & email. Apart from this, their goal based approach to investments & recommended portfolios depending on your goals itself is very good.
  • Free of Charge
  • The best part is that you do not pay a single penny to them for using their platform or the advisory services. The platform is currently free to use and thus the value proposition offered by them is too good.

Is Upwardly safe?

Yes. Upwardly is 100% safe. The company is registered with Association of Mutual Funds in India (AMFI) as a distributor and with SEBI as an investment advisor. Apart from it, it is a member of BSE Star MF platform through which all your investments would be processed.

It is important to note that your investments are happening directly with the asset management company. Upwardly is only a distributor who earns small money for every investment- just like every other agent or distributor out there. So in the case of an unfortunate event, if Upwardly shuts down, your investments are still safe with the AMC and you can invest/redeem via AMC directly anytime without Upwardly.

What are the fees charged by Upwardly?

Using Upwardly is fully free of charge. They do not charge any monthly fee nor any commission from the users for using their platform or the advisory services. Their website says " Introductory Offer: Zero Fee. Zero Brokerage. " so they may start charging in future as it may be an introductory offer only. However, I am pretty sure they would still not charge money from users for using their platform or doing investments, even in future.

You might be curious to know how the company makes money in such a case. The answer is that the investments offered by Upwardly are via 'Regular plans' wherein the mutual fund agencies pay Upwardly a very minuscule percentage of total assets via them as a commission.


If you are new to mutual fund investor or need advisory service/guidance for goal planning & investing in mutual funds, Upwardly is one of the best platforms out there. Their UI is stunning & the platform solves a genuine pain point by offering advisory services. It will help you set goals, show you relevant schemes in sync with your goals and makes investing in mutual funds a breeze.

However, if you are a DIY (do-it-yourself) investor investing in mutual funds for quite some time now- especially through the 'Direct' plans offered by AMC's, it may not make much sense to switch your investments to Upwardly. However, you can still make a move if you are looking for ease of operations, a single platform to manage all your mutual fund investments & advisory services for building a good portfolio in sync with your goals.


Guest Author: Milan Maity23 Aug 2019

NRE can start MF investments through this platform. Thank you.

  • Do not include your name, "with regards" etc in the comment. Write detailed comment, relevant to the topic.
  • No HTML formatting and links to other web sites are allowed.
  • This is a strictly moderated site. Absolutely no spam allowed.
  • Name: