How Can The Power Of SMS Marketing Help You Steer Your Company To The Next Level?

The power of SMS marketing has been greatly recognized by small and large companies in the world today. Some of the major brands across the globe invest in the power of SMS because it is the sole medium of correspondence that is opened and read in an average of just 3 minutes on receipt. Some companies even go to the extent of investing 60-70% of their mobile marketing budget in SMS. However, business experts in the field say that when you are investing in the power of SMS, make sure that the message sent to the recipient does not come to them as spam. In case, it does, you risk losing the customer and them blocking you from all future correspondence.

The importance of a carefully crafted message for promotion and marketing

The right time for delivering the SMS message for maximum delivery

Reach out to your rural and urban customers

Tips to write out your text message – simple but powerful tips to reach out to the targeted audience

• The text message you write must be relevant. The message should be clear for the recipient to understand. One of the best things about SMS marketing is you set the time when you want your recipients to see it. So, as mentioned above, use the appropriate time for the recipient to read your text message like in the above example of a restaurant. If you send out text messages to hungry customers just before lunch or even dinner with exciting offers, the lead conversions will surely be high.
• Create a sense of urgency to get a better response- When you are writing a text message, you must create a sense of urgency to get people to act. This is why experts say you must set a limited time or an expiry date to tempt customers to learn more about the offer you wish to market or promote.
• If you are promoting offers or attractive deals at your restaurant, ask your consumers to show you the text so that they can enjoy the offer or the deal.
• Remember when you are creating a text message, use language that is common and simple for you to understand. The message should be professional and personal. Remember, when you are communicating with your targeted audience, you have to make the text customized and personal. This will prompt them to take the desired action. Do not forget to add a call to action to the text message so that the lead conversions for the desired action are high.
• When you are making offers to the targeted audience, make sure they are real in value. The text message should at least make your recipients pause for a moment and think about the offer that they have in hand. This will prompt them to get back to you and buy the product or service you are willing to sell or promote.
• Encourage the recipient to share and forward the text message to their friends and family. In this way, you effectively can reach out to a wider targeted audience faster.
• Last but not least when it comes to SMS text messaging make sure that you keep it short and simple. The customer should be able to understand the message and react to it in the desired way. At the same time, make sure that the message is easy to grasp. When it comes to the call-to-action links or phone numbers that you place in the message, make sure they are working.