Why Email Signature is an Opportunity to Promote Yourself

Read this article to know how to create the perfect Email signature that can be used to promote yourself in a professional way. See how to create that informational yet smart looking email signature by going through this article.

Regardless of the popularity of social networks that are powerful drivers of website traffic, people are still sending and receiving hundreds of emails daily. To enhance the quality of email quality, use of email signatures is indeed a good choice. Believe it or not, it can be regarded as a digital real estate for promoting yourself. Although creating and improving your signature seems a simple task, there are still some nuances and hints which could make the process more creative.

Before you decide on your signature design, spend some time thinking about your audience. You should ask yourself about the potential customers who would be interested in more information included in the signature format. You might have different potential stakeholders that read your emails. Therefore, defining the audience is essential to promote yourself through email signatures.

What advantages can be obtained while using a business email signature?

  • Offering an alternative reference to contact information - Email signature could be considered a quick link to a landing page or social network profile. If someone needs to learn more about the message, it is possible to refer to additional links included in the signature template, such as mobile number, Skype, Whatsapp, Facebook, or Instagram.
  • Introducing yourself - An email signature is probably the fastest and most laconic way to introduce yourself to a potential audience. It can be done by inserting position, photo, and title of the company.
  • Signature as a tool for building trustworthy and credibility - Some people prefer using a photo in the signature that drives trust and credibility. It can also improve your brand identity. For instance, such companies as Newoldstamp can provide with the possibility to customize your business email signature to meet business and brand requirements. To make it more unique, it is possible to choose font style, colors, or design. You can also choose image editor to re-shape photo or logo. Adding promotional banners or links to events can also add to the credibility and prestige of the signature.
  • Possibility to rely on personal creativity and ideas - Creating a personal signature is a part of personal branding that underscores your uniqueness and identity. The ability to choose is always an opportunity for self-expression. With Newoldstamp, you do not have to possess some IT skills for developing new marketing channels and introduce any updates in your message to the customers.
  • Additional emphasis on personal achievements and milestones - Any additional information about your appraisals, certificates, accreditations, honors, and other achievements can also be included in the signature. You will definitely contribute to the credibility and positive reputation.

How to make your signature authentic?

  • add some testimonials and direct quotes of famous people;
  • use several signatures for different purposes;
  • add visuals and videos, if needed for your presentation;
  • give references to something your created and or something adding value to your achievements.
All of these recommendations are a bit general, but below you can find some of the examples:
Example #1:
Gave Hunter – Creative Artist and Director
Can provide you with helpful tips in reaching originality in making creative events
Email: davehunter@gmail.com
Phone: 999-000-000

Example #2:
Alicia Night – Technical Director
"Accuracy is my second name"
Email: alicianight@gmail.com

Your ideas could be materials as soon as you get in touch with me.

The above are some frameworks and insights for you draw inspiration while creating your brand with the help of email signatures.

Still, believe that email signature is not an effective marketing approach? If so, then return back to traditional marketing campaigns such as social networking could be more popular, but these conventional methods are widely used, making this channel extremely competitive and difficult. For those who are ready for change and new alternative paths for self-development, an email signature is a good start for promoting yourself. First of all, it is a powerful real estate. When you are contacting clients about potential booking, you can find your ideal customers via emails and responses, don't you think so? So, stop hesitating about the benefits of email signatures and take the most of it by revealing the top of your achievements.

After enumerating all the benefits of using professional signatures with emails, you can be persuaded that this way of marketing and branding is among the most effective ones. Furthermore, it can be used automatically by just mass mailing or organizing surveys and questionnaires for potential clients. It is not an only non-trivial way of advertising your identity and position, but also the simplest way of emphasizing your position, saving time for additional marketing strategies. Whenever you send a business email or a personal message, you can kill two birds – introduce yourself and create your personal brand. Now it is your invitation card to the world of new possibility in developing a personal brand. Similar to the marketing segment that is constantly developing, your profile could also be changed to inform your audience about your growth and career success.


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