5 Ways to Turbocharge Your Digital Marketing Campaign in 2019
Read this article to know how the landscape of Digital Marketing has changed drastically. How the latest technologies like Machine Learning and AI have made in roads in digital marketing and companies are utilizing their power to deliver the best quality of services not available before.
The digital marketing game is constantly evolving, meaning that if you're not keeping up with the latest trends, you're falling behind.
Businesses that lead the way from innovative marketing methods end up being on the right side of the profit line.
2019 promises to be an exciting year for SEO and digital marketing, so here are 5 trends and methods to be aware of that will turbocharge your campaigns.Artificial Intelligence
AI technology is one of the hottest technologies in circulation and in 2019, it's sure to become more and more prominent in everyday life. Their purpose, generally speaking, is to enable machines to 'think' like a human.
Putting this to use in the digital marketing space, artificial intelligence is being used to analyse how a customer behaves, enabling the marketers to create better outreach campaigns.
Currently, at Ghost marketing we are using AI in the form of chatbots as part of their customer service, enabling businesses to keep costs of employment down.
There are other advantages to using intelligent machines, an important being that they are far quicker and more capable of retrieving data to answer a query. They are also great at collecting customer information which can be analysed and used to make better and more personalised strategies.
But AI is not going to be restricted to just chatbots, far from it; for example, the technology is already used by businesses as part of the advertising methods. It's all about creating tailored ads.
The more they relate to the customer, the more likely they are going to buy.Voice searching
How many adverts have you seen from smartphone or technology companies, etc, promote their product using its voice searching capabilities?
This is because they are aware that the public wants to save as much time as possible; why would you type something when you can just talk?
As technology has advanced, the functionality of these products has vastly improved, leading to Siri, Alexa and Google Assistant being used every day and more than ever.
What does this mean for digital marketing? Well, the next time you use a voice searching program, make a note of the number of results the application suggests. It's likely it will only come up with one solution.
Compare that to a typed search where there are millions of results – that's quite the difference!
If your business can become that single result the voice searching application suggests, your traffic volume is going to increase on a large scale.
In 2019, the voice recognition and searching numbers are going to increase even more. In fact, there are suggestions that by 2020, half of all searches will be conducted through voice activation. Social Media
We are living in a world dominated by social media. In fact, the average human that has frequent access to social media is spending over 2 hours a day browsing through their timelines.
With this in mind and the likelihood that this number will increase further into 2019, it is vital that businesses are making the most of it.
We at HQ SEO in Cardiff believe that the huge pull of social media is that it provides a platform to easily connect with customers and post-marketing material for it to be shared. This will bring in new leads, promote the brand and works as part of a link building strategy – your content present on other websites improves your authority in the field.
2018 has seen the social media landscape filled with video and influencer marketing. For example, a strategy that has seen one of the most rapid rises in use has come from Instagram stories. It has proved to be quite the success, mainly because if you don't watch, that's it, it's gone forever.
Instagram is just one of the many social media platforms available to use. What you need to do in 2019 is to make the most of all of them. If you're using just a single platform, you're missing out on entirely other audiences.
No doubt 2019 will see new social media applications spring up so it's important you stay aware of what the public is doing, giving you more channels to share your content.
If you haven't been putting too much effort into your social media strategies, 2019 is the year to do it.Virtual and Augmented Reality
When it comes to VR, the majority of people think of wearing a headset and playing a video game. However, in terms of digital marketing, there is scope for these technologies to be just as useful.
As an example, the flat-pack furniture giant IKEA designed a VR app that let customers experience a solution before they order the product.
Specifically, the used the app to let customers browse through their kitchen of choice, enabling them to open a cabinet or see how certain styles work against one another.
Overall, this is likely to dramatically improve conversion rates and is precisely why, in 2019, your business should investigate spending time creating VR or AR marketing campaigns.
Content that incorporates these technologies engages customers on a whole other level, greatly improving the customer experience.Data Collection and Protection
This is less of a marketing strategy and more of a process that you must be following in 2019. In mid-2018, GDPR tightened up on the way that data can be harnessed for advertising and marketing use.
Strict sanctions will be enforced for businesses that end up breaching these rules, so it is essential that you are compliant.
Always ensure that you are gaining consent from the customer before filling their inbox with newsletters and latest offers, while also making sure you are applying an opt-in rather than opt-out strategy.
By following the rules, you'll be keeping out of trouble but also gaining the respect and trust from customers that can prove invaluable.
Once you have this, you will see the success from your efforts.Conclusion
The end of 2018 is approaching. By following and implementing these 5 methods into your own strategies, you'll see large growth from your digital marketing campaigns in 2019.
If you're not on top of the latest marketing trends or techniques, the competition will race ahead so it's essential you are implementing the most effective and current solutions.
