4 Mistakes to Avoid when Posting a Video on your Blog
With improving internet speeds videos are fast competing with written blogs for viewership. Videos provide a way for fast consumption of content and therefore it is necessary that one takes the right steps to keep your video posting strategy up-to-date. Read on to know what are those steps.
Nowadays an average person watches 1.5 hours of video a day, says HubSpot. And 81% of all businesses use videos in their marketing compared to 63% in 2017. This means that there is no discussing whether you should be posting videos on your blog. The question is 'how to do this right?' or more importantly 'what mistakes to avoid when posting a video on a blog?' Let's look at those common mistakes:
1. Not indicating that your post contains a video
Far into the past that was 2015 a grand survey conducted by Syndacast indicated that simply adding the word 'video' to an email title increased the clickthrough rate by 65%. And that was before online videos became insanely popular.
Today the importance of announcing that your post has a video has grown further as many of your followers might not even bother opening a post without one.
How to do it right: add the word 'VIDEO' in the title and place the clip itself close to the top of the page.
2. Not getting a suitable hosting
Posting a video on a blog is only half the task as you also need to ensure your followers can watch it. This is determined by your hosting quality and bandwidth. Note that if you work with a reliable host but have limited bandwidth, soon your visitors will be unable to watch the clips.
How to do it right: study independent reviews of the host and use only the most reliable providers, like BlueHost. Focus on the bandwidth, speed, and server performance when checking out pros and cons of different hosting providers like BlueHost pros & cons.
3. Not adding text to your video
Many find it surprising but one of the main mistakes to avoid when posting a video on a blog is making your post 'video only'. This immediately lowers the SEO of the page and can frustrate some of your followers who want to know exactly what they are about to watch. Note that even vlogs on platforms like YouTube should have short informative descriptions.
How to do it right: post a short summary before the video and another one with some open questions to the audience after it. Include CTAs to the final paragraph to encourage your readers engage in a discussion of the post. You can get extra points with some followers for providing a transcription of the video (learn how to transcribe YouTube videos for free). Be sure to add some relevant keywords to these batches of text for better SEO.
4. Not optimizing the video
One of the biggest mistakes to avoid when posting a video on your blog is not making it adjustable. In the age of mobile web browsing and varied screen sizes it's your duty as a blogger to ensure all your followers can watch a high-quality clip no matter the device they use. Note that uploading the video might affect its resolution and quality by default, depending on the codecs used. Your host will also determine how good a video you can use as the amount of server space available to you is limited.
How to do it right: find an unlimited hosting as well as use specialized tools to make your videos auto-resize.