From India to Edgbaston – Cheer loud and proud for the Men in Blue as India-Pak cricket takes centre

[Press Release] Mumbai, May 31, 2017: Jio, India's largest LTE network, is inviting 1.2 billion Indians to create the loudest cheer, digitally, for the Men in Blue ahead of their much-hyped cricket encounter against arch rivals Pakistan.

"Cheer Louder, Stand Prouder" is at the core of Jio's cricket-themed digital campaign as it brings together fans for a thunderous cheer for India. As this cricket crazy country gears up to watch the marquee India-Pakistan clash on Sunday, passions are soaring high. Indian cricket lovers are already demonstrating peak support for their country. Within 24 hours of going live on www.jiocheer.com, the 'Cheer for India, Jio for India' initiative has already garnered an aggregate social media reach of over 9 million fans and cricket lovers.

The 'Cheer for India' campaign operates through a microsite www.jiocheer.com and leverages popular social media platforms to turn the passion of fans into online cheers that resonate the passion of Indian cricket fans during India-Pakistan clashes. So this season don't just be a spectator but engage with the game by being a part of the 'Cheer for India' brigade.

Fans around the world can show their support for team India and pledge a cheer on www.jiocheer.com. Fans can also help Jio mobilise more cheers by sharing the message with their friends and associates by posting it on their Facebook page, or Twitter handle or on Tumblr. Just as the spectators gather at Edgbaston on Sunday for the match, the cheer pledged will appear on the individual's social handle creating a 'crescendo' of cheers across the digital world.

The initiative puts fans at the centre of the experience and aims to unite millions of cricket lovers in the loudest digital cheer movement. The initiative helps Jio to reach out to the enormous fan following which cricket enjoys in India and across the world. Simultaneously, it will enable cricket lovers to engage with their favourite cricket match in a new and unique digital mode. Jio users can also enjoy the broadcast of the match on Doordarshan, even when 'on-the-go', through the JioTV app.