Cheetah Ad Platform Expands into India and Appoints Ventes Avenues as its Exclusive partner
Cheetah Mobile Inc. today announced its strategic cooperation with Ventes Avenues in India. Ventes Avenues will be Cheetah Ad Platform's exclusive branding inventory partner for the Indian market. Read more
INDIA, 6th APRIL - Cheetah Mobile Inc. today announced its strategic cooperation with Ventes Avenues in India. Ventes Avenues will be Cheetah Ad Platform's exclusive branding inventory partner for the Indian market.
The expansion is to take advantage of India's growing Mobile advertising industry. Per a study from Deloitte India Technology, mobile advertising in India would account for 15-20% of overall spends by 2020. This is on the back of current information from IAMAI which states that out of 354 million internet users in India, 213 million are mobile-only. This correlates perfectly with data from eMarketer which suggests that advertisers in India will spend close to $35bn in 2016 to reach consumers on tablets and mobile phones, an exponential rise from $26bn in 2013.
Cheetah Mobile CMO, Xinhua Liu, said, "India is one of the most important markets for Cheetah Mobile. We are seeing tremendous growth of our user base in the Indian market in the past year. Along with the penetration of smartphones and 3G and 4G high speed networks, mobile internet business will continue to boom. India is a very young and energetic market. Mobile advertising is changing the way how brands connect and interact with their customers. We see a big opportunity for mobile advertising branding in India and hence we have decided to partner with Ventes Avenues; and together we will make good inroads by offering innovative advertising solutions and services in the mobile branding space in India. We look forward to full support from Indian brands."
Speaking on their recent appointment, Niloufer Dundh, Founder and CEO of Ventes Avenues remarked, "It is an honour to partner Cheetah Mobile in India. Cheetah Mobile pioneers the Utility space globally with marquee apps like Clean Master, Battery Doctor and CM Security etc. The Utility space in which Cheetah operates is already large in India with over 85 million MAU & will continue to grow in the years to come given our uptake toward Android phones. Advertising is big in India across all mediums and in mobile this will only continue to grow in the years to come. Together, with Cheetah, we are creating ad units specially designed for mobile devises and usage pattern, which deliver both Impact and Reach."
Ventes Avenues has worked with over a 100 leading brands in the mobile marketing space in India in the last year.
Cheetah Mobile (http://www.cmcm.com)
Cheetah Mobile (NYSE: CMCM) is a leading mobile internet company. The Company aims to provide the best apps for mobile users worldwide, while building a leading global mobile ad platform for advertisers. Cheetah Mobile had approximately 635 million global mobile monthly active users till Q4 2015. Its mission critical applications, including Clean Master, CM Security, Battery Doctor, Duba Anti-virus and Piano Tiles2 etc., help make the internet and mobile experience speedier, simpler, and safer for users worldwide.
In June, 2015, Cheetah Mobile launched the first global mobile advertising platform in China – Cheetah Ad Platform, taking a great step towards the strategic goal of becoming a leading global mobile advertising platform.Till March 2016, Piano Tiles2 developed by Cheetah Mobile became #1 in 117 countries' APP Store overall ranking and was awarded Best Game of 2015 by Google Play in 13 countries. Musical.ly, the music-based social networking software initiated by Cheetah Mobile was also crowned the most downloaded app in the Google Play US media and video chart in September.
Ventes Avenues (http://ventesavenues.in/)
Ventes Avenues is a business enabler focusing on helping start-ups & enterprises go to market through sales planning and lifecycle management and providing monetization strategy and solutions. Its founders have a combined experience of over 40 years in the field of sales and marketing across all mediums in India. Ventes Avenues leverages this experience when providing strategic and tactical solutions to corporates and brands. Ventes Avenues specializes in the digital space and determines the right strategies and tactics to help execute and monetize your business to its fullest potential. At Ventes, we are strong believers in technology and marketing precision, and to achieve our goal we leverage our strong relationship with over 200 clients and agencies in India.