DRM has been one of the most controversial topics of gaming for last couple of years. We hate that. Everyone loathes it. We all know that it's not going to benefit the gaming companies in any way, but they still choose to implement DRM protections in their games to prevent people from pirating their games. While pirates end up getting the game for free anyways as soon as they crack them, the paying customers are the ones who have to go through various DRM checks that are excruciatingly long. At the end of the day, it's a lose-lose situation,. Everyone knows that, yet they choose to ignore this lingering issue. Thankfully, though, there is someone in this industry who still believes in old ways of gaming where DRM had no real meaning. It only meant inserting the keys and get ready for a blast. The Witcher 3 developers, however, refuse to include any kind of DRM in their games. They believe, and rightly so, that those people who are going to buy the game, will buy the game anyway. And those who don't have enough to purchase the game will not purchase it even if it's pretty cheap. It simply means that those who are pirating the copies of Witcher 3 are not necessarily the ones who would have bought this game had there been no crack available on torrents. And to some extent, this no DRM strategy has played in their favor. Here is how they have benefited from it -
Also See: Why The Witcher series is best RPG series in the world?
Nobody used to know CD Project Red a couple of years ago. Look at how far they have come now. Do you think it's only because of their games? No, nearly everyone is making great stuff these days. It's because of their awesome strategy which involves that there will be no DRM [protection in any of their games. GOG.com, which is owned and maintained by them, has a list of those games that are DRM free. So you can say that they have been a big supporter of this for a long time now.
The result of them playing squeaky clean guys is that they have emerged as one of the highly regarded companies in the market today with great work ethics. You can't say that it's unintentional. They have been working towards creating an alternative platform to Steam for quite some now. And to beat something as gigantic as Steam or to even come close to that, they will need some of their good reputation and trust they have built amongst gamers. After all, they are going after STEAM, one of the biggest distributors and mediators of PC games. It's going to be a huge battle!
Didn't they always say that DRM is the only solution to sell some more copies of the game than it normally would. Well, let them see the impressive sales of The Witcher 3 and then they will decide if what they stated earlier holds true in today's time. None of it actually matters now. Believe it or not, gamers are getting more educated about things like DRM and protection. They know what to expect years before companies launch their games. If the internet has done anything good, it has made people more vigilant. It has re-united gamers from all across the world.
Also read: 7 Reasons why Witcher 3 will be a game worth waiting for
They will condemn you and boycott your games if you try to trick them into buying game that turns out to be pretty shitty. You can only pull off the bluff once. And you are done for good after that. They will not give you another chance. Look at what's happening with Ubisoft right now. After the Watch Dogs downgrade, they are going to need some huge PR boost to revive their stocks. Let's see how they are going to do this year financially. My prediction is, it's not going to be as productive as they have been in last couple of years, for they have lied to gamers and they must pay for that. We gamers are a naïve bunch. We don't forget things pretty easily. So it's a long way to redemption for Ubisoft right now. They need to figure out what is it they did wrong? How did things go awry all of a sudden? For some PR control, an immediate apology to gamers wouldn't do any harm at all.
That's what happens when you try to be greedy and lie to gamers. They deserve what's happening to them right now. Ubisoft has a lot to prove this year if they want to rejoin the ranks of one of the best game publishers all over the world.
Not punishing the legal buyers
Do you know that it's actually the legitimate buys that end up getting the short end of the stick every time a gaming company decides to implement its covert DRM strategies in the game? They probably don't even realize what pain we have to go through to even start installing the games. It's waste of time to be honest. Those who are not paying a penny for this game will not be affected at all by this while we suffer constantly due to some stupid DRM. How logical do you think this is?
Thankfully, CD Project Red recognized the need to remove DRM from their games and to keep legitimate buyers happy and give them one more reason to buy the game instead of pirating it. Earlier, people like me had to pirate a game just to be able to play it without the hassle as the legitimate version refused to boot and crashed straight on my Desktop. It turns out that the pirated version ran pretty smoothly and never gave me any headaches like the paid version. Why would one like to waste money buying a game when the free version feels like the better version of a game? Is there any solid logic behind that? No.
More companies need to follow the footsteps of CD Project Red and do what they are doing – creating DRM free games.