How to use Matched Content by AdSense & tips to get your site approved

Matched Content by AdSense is a new feature from Google AdSense program to help publishers recommend related content to the readers to increase engagement with your website. Learn how to use Matched Content in your website.

Google introduced a new feature for the AdSense publishers called "Matched Content". This is a beta feature is available only for qualified websites.

What is Matched Content by AdSense?

This is a new type of AdSense unit, similar to "AdSense for Content" ad units. Just like you create a new AdSense Ad unit and place in your website, you can create a new "Matched Content" unit and place in your website's content pages. In this AdSense unit, Google will show matching content links from your website instead of any Ads. You will not earn any revenue from the clicks, but you can give more value to your readers by suggesting relevant and related content to your readers.

Publishers who have this feature enabled will see a welcome message when they login to their AdSense account.

Matched Content by AdSense
Welcome message in AdSense account for which the Matching Content feature is enabled

How to find out if this feature is enabled for your blog

As of now, this feature is in beta. Also, this feature is available only for specific sites that meet few requirements from Google. If at least one website in your AdSense account is approved for this new feature, you will see a welcome message as shown above.

A more reliable way to check if your account is enabled for Matched Content is by looking at the "Site Management" section in your account.


1. Login to AdSense account

2. Click on the "Gear" icon on the top right corner and click on "Settings"

3. Click on "Site Management" on the left panel.

4. Look at the "Owned Sites" list on the right panel.

AdSense Matched Content

If any one of your site is approved for Matched Content feature, you will a column labelled "Matched content" next to the site name. You will see the labels "Approved" or "Not approved" against each site. If none of the sites are approved, then this column itself may not be shown.

Tips to get Matched Content feature enabled for your site

This feature is eligible only for selected sites and not for all publishers. The primary criteria Google look for approving a site for Matched Content feature is the number of unique pages and traffic volume.

In my personal experience, I have got this feature enabled for a few of my sites but my most popular websites with highest traffic are not eligible yet. This indicates traffic volume is not a big factor in getting this feature enabled.

Some of my sites that are approved have less than 100 visitors per day. Some sites like, etc are approved to use Matched Content feature but they don't have much traffic like which is not yet approved for this feature.

You can see a live implementation of this new AdSense unit in Look at the bottom of all pages in this site. You will see a responsive unit of this new AdSense feature at the bottom of all pages.

How to create Matched Content unit

You can create the Matched Content unit just like you create any other AdSense ad units. The only difference is, when you create an ad unit, you must choose the Ad type as "Matched content only". This will generate some script very similar to the script you use for your other AdSense ad units. Place this script in your site where you want the related content recommendations to appear.

AdSense Matched Content

Suggested Read: Matched Content by AdSense - Frequently Asked Questions

For best results, Google recommend placing this script just above or below normal ad units.

As of now, Google has set no limits on how many matched content units you can use per page. These units are not counted against your maximum ad units per page and so you are free to use as many as you want. However, for best results, I will recommend just one unit per page.

Read more AdSense tips and blogging tips

Article by Tony John
Tony John is a professional blogger from India, who started his first Weblog in 1998 at Tony switched to blogging as a passion blended business in the year 2000 and currently operates several popular web properties including,, and many more.

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Author: Jebaprincy01 Sep 2016 Member Level: Gold   Points : 4

Google has also made showing relevant ads within the content recommendation units itself. I think it is offered by welcoming certain publishers. I have also got that offer for one of my blog (I remember I got it after 3 months of getting content recommendation units). These ads in-between contents links works well and helping to earn more revenue. I usually get 1% of clicks from ads in the content recommendation units, which I don't get from the display banner ads. Users engagement is also good using this enhancement. Can you please update this info in this article above?

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