Micromax emerging as top smartphone manufacturing company in India

Micromax has just emerged as the top smartphone manufacturing company in India. This news proved very shocking to the fans of other smartphone manufactures. The reasons for such an great overtake are clearly visible and in this article I have given the comparison of Micromax and other smartphone manufacturing companies and the reasons why Micromax overtook the top companies like Samsung, Nokia etc in the Indian market.

Today Micromax has made a special place for itself in the world of smartphones. It is one of the leading smartphone manufacturing companies in India. Every time Micromax comes up with the new smartphones with altogether new and unique features. Every time a new smartphone from Micromax comes in the market with a new look, new features and an advanced technology people find them attracted and do think about upgrading.

Recently Micromax surprised every one by overtaking Samsung in the competitive smartphone market in India. It is for the first time that a home grown smartphone company has achieved this kind of feat by surpassing the largest smartphone manufacturer in the world. As per the analysis, Micromax made more sales than Samsung in the last half of 2014 and thus achieving the title of largest smartphone manufacturing company in India. The data available says that the Micromax today has the market share of 22 percent in Indian smartphone industry surpassing the Samsung with only 20 percent market share. This has really been an impressive show by Micromax which no one would have expected before two years or so. This tremendous feat achieved by Micromax itself defines the essence of this manufacturing company.

What made Micromax rule the Indian market?

The driving force behind this kind of success of Micromax is the Co-founder of Micromax Information Limited – Rahul Sharma. The innovative product and market strategy of Mr Rahul has brought about a revolution in the smartphone market in India. It is only because of this man that the Micromax Company has touched the heights in this competitive world of smartphones. The biggest beauty of this man lies in understanding the ever evolving needs of customers and then addressing the problems and coming up with the most innovative and affordable solutions to gain the attention of consumers and take Micromax to the new heights. The key is that he is able to face the emerging challenges in this competitive market and handle those challenges to keep the company at fore front.

Now one wonders how this company worked extraordinarily well and gained such a market in a short span of time! The answer lies in understanding the very innovative and affordable solutions provided to customers who always try to derive more and more utility from the prevailing market.

What Micromax gave to its customers?

  • First is that the Micromax smartphones right from the beginning came up with the features like dual SIM card support, QWERTY Keypads, universal remote control mobile phones which helped it to attract customers at large and compete with the prevailing smartphone market.

  • Battery back up of smartphones has always been a worry for the customers. Samsung smartphones have a very poor battery back up and the company failed to cope up with this serious problem. Consumers have to keep charger with them every time which they never like. Micromax has an edge over other phones here. Micromax smartphones have a handy battery back up and customers find it better compared to other smartphones. The battery back up of the Micromax smartphones is appealing and customers find a sigh of relief in it.

  • Micromax recently unveiled an all together new smartphone named 'Micromax Canvas Hue' with a battery back up of 30 days – A Complete Month! A smartphone with a 30 day batter back up is in itself a tremendous achievement and it is sure that such a phone will sell like hot-cakes. That is what makes the difference and that is where Micromax takes a lead. Not only this; the same smartphone i.e Micromax Canvas Hue comes with ban AMOLED display- the first of its kind- which gives it an attractive display quality and the same phone possesses a Gorilla Glass also. A full package one can say and it makes Micromax the best selling smartphone in India.

  • The introduction of Canvas range of smartphones which offered a beautiful look and a superior technology revolutionized the smartphone market. The response from the consumers was tremendous which saw over 1 million gadgets sold in the first six months of the launch. The huge response for this series of phones continues even today. Today we have a varied collection of smartphones of this series. May it be Canvas Knight A350, Canvas Knight Cameo, Canvas Nitro or Canvas Fire – all are just superb. The unique features of these smartphones invite the customers for a safe buy.

  • It is an evident fact that customers always try to derive more satisfaction and utility out of the money they spend on the various goods and same applies when it comes to buying a smartphone. The beauty of Micromax is that even the lowest priced range of smartphones are equipped with the features like dual SIM, 3G, Wi-fi and a handy back and front camera. The other phones supporting the same features are priced very high and a common man finds it difficult to afford and why should he buy the phone with same features at a high price! So the only choice is Micromax; a big satisfaction and utility as per the market is concerned.

  • Another important thing that deserves our attention is that Micromax targets customers at the price range of 4,000 to 7,000. Data analysis shows that in the 2nd half of 2014; most of the smartphones were sold in this price and Micromax has adopted the strategy to give best of its features in this price range; in which Samsung failed miserably. They cost much more than Micromax for the phone with almost same features. Here Micromax wins again.

  • Another strategy adopted by Micromax is that they targeted the local buyers by offering some of its phones a wide variety of local languages. The phone dubbed with a local language appeals the local buyers and naturally the market share of Micromax increases.


In short, the customers are the best judges. They choose only what is best for them. Micromax is providing customers the phones with exciting features at affordable prices and naturally they get inclined towards the same. That is the only reason for its success and that is the only reason that today Micromax is emerging as top smartphone manufacturing company in India.

Also read Top 5 Budget smartphones under Rs 10,000 in 2014/2015

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Author: Timmappa Kamat03 Mar 2015 Member Level: Gold   Points : 0

Micromax indeed is on a prowl to be the best "Homegrown" mobile manufacturer. There were the days when people looked down upon Micromax with its plasticky build and the interface akin to the cheap Chinese phones. It has all changed now - especially after the launch of Yu Yureka that has totally revolutionised the sub 10K segment.

What appeals most is the fact that Micromax offers high end spec sheet at an affordable price - thus making the biggies like Samsung or LG a run for their money.

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